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Open Access
15,34 € *
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A concise introduction to the basics of open access, describing what it is (and isn't) and showing that it is easy, fast, inexpensive, legal, and beneficial. The Internet lets us share perfect copies of our work with a worldwide audience at virtually no cost. We take advantage of this revolutionary opportunity when we make our work "open access": digital, online, free of charge, and free of most copyright and licensing restrictions. Open access is made possible by the Internet and copyright-holder consent, and many authors, musicians, filmmakers, and other creators who depend on royalties are understandably unwilling to give their consent. But for 350 years, scholars have written peer-reviewed journal articles for impact, not for money, and are free to consent to open access without losing revenue. In this concise introduction, Peter Suber tells us what open access is and isn't, how it benefits authors and readers of research, how we pay for it, how it avoids copyright problems, how it has moved from the periphery to the mainstream, and what its future may hold. Distilling a decade of Suber's influential writing and thinking about open access, this is the indispensable book on the subject for researchers, librarians, administrators, funders, publishers, and policy makers.

Anbieter: buecher
Stand: 07.08.2020
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Making Google AdSense Work for the 9 to 5 Profe...
9,95 € *
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Make money from your website or blog. Get paid by Google. Google AdSense is a contextual advertising program that allows you to partner with Google and share the revenue Google earns from their paid advertising vendors. You make money each time your website visitor clicks on a Google ad. The program is free to join and extremely convenient to implement. If you are already making money with AdSense, this audiobook will help you significantly boost your income. 1. Language: English. Narrator: Charlie Cusack. Audio sample: http://samples.audible.de/bk/acx0/036125/bk_acx0_036125_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 07.08.2020
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Get Catering and Grow Sales!:  A Strategic Pers...
9,95 € *
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Erle Dardick believes the multi-unit restaurant industry is leaving billions of dollars on the table. So he outlined a clear solution for food businesses struggling to stay afloat or to grow during the recession in his new book, Get Catering and Grow Sales! A Strategic Perspective for the Multi-Unit Restaurant Executive. "I believe the fastest-growing source of revenue for restaurants will be catering," asserts Dardick, a serial entrepreneur, "and I have no doubt it will be their most important revenue source during the next decade." Dardick, the CEO of MonkeyMedia Software, a food industry consulting and software company, has helped his firm's clients grow their revenue by embracing a catering strategy. Catering, which can be supplied to corporations, organizations or private individuals, can include off-premise drop-off catering with or without set-up services, or off-premise catering for pick-up. One's catering strategy may even include altering menu selection, portion sizes, and the creation of a proprietary beverage. Many pitfalls and opportunities await those brands ready to incorporate a catering strategy. "This is a book about driving new and incremental sales for our community's brands," writes Dardick. "It's about getting out a roadmap for the future of how our industry can come together as a group and use Get Catering and Grow Sales! as a compass for innovating as a community. It's about leveraging our assets to maximize catering as a substantial revenue channel in the multi-unit restaurant environment." All net proceeds of the audiobook's sale are being donated to Share Our Strength, a charity dedicated to ending childhood hunger in America. 1. Language: English. Narrator: Carl Willis. Audio sample: http://samples.audible.de/bk/acx0/001224/bk_acx0_001224_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 07.08.2020
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Revenue Growth Platform: A Strategic and Tactic...
9,95 € *
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What are the best B2B companies doing differently to achieve growth? This is the primary question that you will get an answer to by listening to Revenue Growth Platform.Based on the authors’ 20+ years of personal experience from sales transformation projects, as well as their research and interviews, they now share both their strategic insights about business models and tactical ideas for improving and scaling marketing, sales, and customer success. By listening to this book you will understand and be able to take action on the two main themes of the book:How to shift the business model to achieve growth and increased profitsHow to multiply the efficiency of your sales, marketing, and service organizationsIn Revenue Growth Platform you’ll find interviews of sales and marketing thought leaders from companies like Salesforce, Zuora, KONE, JohnsonControls, Smarp, Leadfeeder, and Surf Air. Additionally, you’ll hear about how companies like Rolls-Royce, Caterpillar, Xerox, Adobe, Cisco, and GE have shifted their business models. 1. Language: English. Narrator: Justin Roberts. Audio sample: http://samples.audible.de/bk/acx0/194024/bk_acx0_194024_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 07.08.2020
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Affiliate Marketing Explained: Road to $20,000 ...
9,95 € *
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Affiliate Marketing Explained: Road to $20,000 a Month - Make Money Online in Passive Income with Click Bank Jvzoo Max Bounty Online Advertising The truth is: Affiliate marketing completely depends on revenue sharing. It is also known as a passive way of earning money.The idea behind affiliate marketing is to promote other’s products, with the help of an affiliate network. This helps to earn commissions if people buy the products as a result of your marketing efforts. Affiliate marketing is based on revenue sharing. Suppose we have a product and we want to sell extra. We can offer others a financial incentive with the help of an affiliate program. If there is no product and we still want to make money, we can endorse a product which has value. This will help us to earn money from it as an affiliate marketer.Affiliate marketing can be defined as the “process of spreading product creation and product marketing across different parties, where each party receives a share of the revenue according to their contribution.” There are two aspects of the affiliate marketing program. The first is the merchant, who is the seller, the vendor, the brand, the creator, or the retailer. This party is responsible for the creation of the product. The creator can be solo entrepreneurs, Fortune 500 companies, or start-ups.The second concept is the affiliate, the party who is also known as the publisher. The affiliates can also be single individuals or a full company. Affiliate marketing business is capable of generating millions of dollars. An affiliate promotes one or many affiliate products by trying hard to attract customers for the product and convincing them to buy the products.Why you should download Affiliate Marketing Explained? Affiliate marketing is a very popular tactic to increase sales and generate lots of online revenue. The process is extremely beneficial for both affiliate marketers and brand 1. Language: English. Narrator: Daniel Perez. Audio sample: http://samples.audible.de/bk/acx0/193968/bk_acx0_193968_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 07.08.2020
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The Game-Changer: How You Can Drive Revenue and...
9,95 € *
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Here's how you can increase and sustain organic revenue and profit growth...whether you're running an entire company or in your first management job.Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.Through eye-opening stories, A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:Make consumers and customers the boss, not the CEO or the management teamInnovate to grow a mature businessDevelop higher growth and higher margin businessesCreate new customers and new marketsRevitalize a business modelReach outside your own business and tap into the abundant brainpower and creativity of the world Integrate innovation into the mainstream of your managerial decision makingManage riskBecome a leader of innovationWe live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win - arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.This is a game-changing book that helps you redefine your leadership and improve your management game. 1. Language: English. Narrator: Marc Cashman. Audio sample: http://samples.audible.de/bk/bkot/001068/bk_bkot_001068_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 07.08.2020
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The Game-Changer: How You Can Drive Revenue and...
9,95 € *
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Here's how you can increase and sustain organic revenue and profit growth...whether you're running an entire company or in your first management job. Over seven recent years, Procter & Gamble tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team integrated innovation into everything P&G did and created new customers and new markets. Through eye-opening stories, A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, Lego, GE, HP, and DuPont became game-changers. Their inspiring lessons can help you learn how to:Make consumers and customers the boss, not the CEO or the management team Innovate to grow a mature business Develop higher growth and higher margin businesses Create new customers and new markets Revitalize a business model Reach outside your own business and tap into the abundant brainpower and creativity of the world Integrate innovation into the mainstream of your managerial decision making Manage risk Become a leader of innovation We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win - arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.This is a game-changing book that helps you redefine your leadership and improve your management game. 1. Language: English. Narrator: Jason Culp. Audio sample: http://samples.audible.de/bk/rand/001418/bk_rand_001418_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 07.08.2020
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Cut the Bullsh*t Marketing: A Practical Guide t...
9,95 € *
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Listen to this audiobook on marketing for impact endorsed by KKR (a private equity firm managing close to $130 billion in assets), Stanford University, Royal Philips, and NXP. See what influential CEOs say about the model on how to make money with marketing.   What if you only have limited marketing dollars to invest? What if you have a CEO and CFO who chase you and ask for increased revenue from marketing? What if you are sick and tired of being a cost center and you want to be a profit center?  It is time to cut the bullshit in your marketing and focus on the two things that really matter: your customers and running marketing programs that generate revenue for the company. By applying Cut the Bullsh*t marketing principles, you will be able to make a real impact for your company and, by doing so, impress your investors, CEO, CFO, and - most importantly - your customers!   Cut the Bullsh*t Marketing is a hands-on audiobook about people-to-people marketing in business settings. The audiobook shows you how to design and run effective marketing without resorting to bullshit. In this audiobook, the authors share methods, insights, and a wide range of real examples from their broad experience in the high-tech industry to illustrate what worked (and what did not!) and what they learned along the way. The audiobook helps you gain a deep understanding of your customers, engage with your target audience in a personal way, rethink your marketing organization, and create the outlines of a Cut the Bullsh*t marketing plan.  Join the Cut the Bullsh*t marketing community now! 1. Language: English. Narrator: Danny Hughes. Audio sample: http://samples.audible.de/bk/acx0/117455/bk_acx0_117455_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 07.08.2020
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Customer Success: How Innovative Companies Are ...
9,95 € *
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The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales. Customer Success is the first-of-its-kind resource for business leaders who need best-in-class guidance for developing a recurring revenue business. Software as a service (SaaS) businesses led the charge into the subscription economy, and this guidebook is highly relevant to leaders of those companies by providing a methodology for creating the infrastructure and teams to both renew and upsell customers. The success of SaaS companies has spread across industries, and now all types of businesses are looking to convert to a subscription or pay-as-you-go model, or at least add a like component to their existing business model. Leaders in these situations can equally benefit from the A-to-Z coverage inside, which walks you from the very beginnings of the Customer Success movement to the latest best practices and success stories. The practical chapters are rated by relevance to business type for quick reference and focused learning. Additionally, this next-level tool doesn't stop at a singular perspective but features authorial contributions from today's leading Customer Success practitioners, who share their personal insights into the realities of focusing a company on the success of its customers. Whether this is your first step into a recurring revenue business model or you need to revamp your SaaS company into the big leagues, this game-changing presentation by three industry influencers from the leading company in Customer Success gives you the understanding and solutions you're looking for, including: The 10 laws of 1. Language: English. Narrator: Tim Andres Pabon. Audio sample: http://samples.audible.de/bk/gdan/002266/bk_gdan_002266_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 07.08.2020
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