Erle Dardick believes the multi-unit restaurant industry is leaving billions of dollars on the table. So he outlined a clear solution for food businesses struggling to stay afloat or to grow during the recession in his new book, Get Catering and Grow Sales! A Strategic Perspective for the Multi-Unit Restaurant Executive. "I believe the fastest-growing source of revenue for restaurants will be catering," asserts Dardick, a serial entrepreneur, "and I have no doubt it will be their most important revenue source during the next decade." Dardick, the CEO of MonkeyMedia Software, a food industry consulting and software company, has helped his firm's clients grow their revenue by embracing a catering strategy. Catering, which can be supplied to corporations, organizations or private individuals, can include off-premise drop-off catering with or without set-up services, or off-premise catering for pick-up. One's catering strategy may even include altering menu selection, portion sizes, and the creation of a proprietary beverage. Many pitfalls and opportunities await those brands ready to incorporate a catering strategy. "This is a book about driving new and incremental sales for our community's brands," writes Dardick. "It's about getting out a roadmap for the future of how our industry can come together as a group and use Get Catering and Grow Sales! as a compass for innovating as a community. It's about leveraging our assets to maximize catering as a substantial revenue channel in the multi-unit restaurant environment." All net proceeds of the audiobook's sale are being donated to Share Our Strength, a charity dedicated to ending childhood hunger in America. 1. Language: English. Narrator: Carl Willis. Audio sample: http://samples.audible.de/bk/acx0/001224/bk_acx0_001224_sample.mp3. Digital audiobook in aax.
Here's how you can increase and sustain organic revenue and profit growth...whether you're running an entire company or in your first management job.Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.Through eye-opening stories, A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:Make consumers and customers the boss, not the CEO or the management teamInnovate to grow a mature businessDevelop higher growth and higher margin businessesCreate new customers and new marketsRevitalize a business modelReach outside your own business and tap into the abundant brainpower and creativity of the world Integrate innovation into the mainstream of your managerial decision makingManage riskBecome a leader of innovationWe live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win - arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.This is a game-changing book that helps you redefine your leadership and improve your management game. 1. Language: English. Narrator: Marc Cashman. Audio sample: http://samples.audible.de/bk/bkot/001068/bk_bkot_001068_sample.mp3. Digital audiobook in aax.
Here's how you can increase and sustain organic revenue and profit growth...whether you're running an entire company or in your first management job. Over seven recent years, Procter & Gamble tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team integrated innovation into everything P&G did and created new customers and new markets. Through eye-opening stories, A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, Lego, GE, HP, and DuPont became game-changers. Their inspiring lessons can help you learn how to:Make consumers and customers the boss, not the CEO or the management team Innovate to grow a mature business Develop higher growth and higher margin businesses Create new customers and new markets Revitalize a business model Reach outside your own business and tap into the abundant brainpower and creativity of the world Integrate innovation into the mainstream of your managerial decision making Manage risk Become a leader of innovation We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win - arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.This is a game-changing book that helps you redefine your leadership and improve your management game. 1. Language: English. Narrator: Jason Culp. Audio sample: http://samples.audible.de/bk/rand/001418/bk_rand_001418_sample.mp3. Digital audiobook in aax.
Listen to this audiobook on marketing for impact endorsed by KKR (a private equity firm managing close to $130 billion in assets), Stanford University, Royal Philips, and NXP. See what influential CEOs say about the model on how to make money with marketing. What if you only have limited marketing dollars to invest? What if you have a CEO and CFO who chase you and ask for increased revenue from marketing? What if you are sick and tired of being a cost center and you want to be a profit center? It is time to cut the bullshit in your marketing and focus on the two things that really matter: your customers and running marketing programs that generate revenue for the company. By applying Cut the Bullsh*t marketing principles, you will be able to make a real impact for your company and, by doing so, impress your investors, CEO, CFO, and - most importantly - your customers! Cut the Bullsh*t Marketing is a hands-on audiobook about people-to-people marketing in business settings. The audiobook shows you how to design and run effective marketing without resorting to bullshit. In this audiobook, the authors share methods, insights, and a wide range of real examples from their broad experience in the high-tech industry to illustrate what worked (and what did not!) and what they learned along the way. The audiobook helps you gain a deep understanding of your customers, engage with your target audience in a personal way, rethink your marketing organization, and create the outlines of a Cut the Bullsh*t marketing plan. Join the Cut the Bullsh*t marketing community now! 1. Language: English. Narrator: Danny Hughes. Audio sample: http://samples.audible.de/bk/acx0/117455/bk_acx0_117455_sample.mp3. Digital audiobook in aax.
The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales. Customer Success is the first-of-its-kind resource for business leaders who need best-in-class guidance for developing a recurring revenue business. Software as a service (SaaS) businesses led the charge into the subscription economy, and this guidebook is highly relevant to leaders of those companies by providing a methodology for creating the infrastructure and teams to both renew and upsell customers. The success of SaaS companies has spread across industries, and now all types of businesses are looking to convert to a subscription or pay-as-you-go model, or at least add a like component to their existing business model. Leaders in these situations can equally benefit from the A-to-Z coverage inside, which walks you from the very beginnings of the Customer Success movement to the latest best practices and success stories. The practical chapters are rated by relevance to business type for quick reference and focused learning. Additionally, this next-level tool doesn't stop at a singular perspective but features authorial contributions from today's leading Customer Success practitioners, who share their personal insights into the realities of focusing a company on the success of its customers. Whether this is your first step into a recurring revenue business model or you need to revamp your SaaS company into the big leagues, this game-changing presentation by three industry influencers from the leading company in Customer Success gives you the understanding and solutions you're looking for, including: The 10 laws of 1. Language: English. Narrator: Tim Andres Pabon. Audio sample: http://samples.audible.de/bk/gdan/002266/bk_gdan_002266_sample.mp3. Digital audiobook in aax.
Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies in every industry. But this seismic shift isn't unique to digital start-ups and tech superstars. Digital transformation is affecting every business sector, and as investor capital, top talent, and customers shift toward network-centric organizations, the performance gap between early and late adopters is widening. So the question isn't whether your organization needs to change but when and how much. The Network Imperative is a call to action for managers and executives to embrace network-based business models. The benefits are indisputable; companies that leverage digital platforms to cocreate and share value with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers. Supported by research that covers 1,500 companies, authors Barry Libert, Megan Beck, and Jerry Wind guide leaders and investors through the 10 principles that all organizations can use to grow and profit regardless of their industry. They also share a five-step process for pivoting an organization toward a more scalable and profitable business model. The Network Imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to generate unprecedented value in a rapidly changing age. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Kevin T. Collins. Audio sample: http://samples.audible.de/bk/adbl/029371/bk_adbl_029371_sample.mp3. Digital audiobook in aax.
Foster dreams of getting away, but after his father's death, he has to take over the family dairy farm. It soon becomes clear his father hasn't been doing the best job of running it, so not only does Foster need to take over the day-to-day operations, he also needs to find new ways of bringing in revenue. Javi has no time to dream. He and his family are migrant workers, and daily survival is a struggle, so they travel to anywhere they can get work. When they arrive in their old van, Foster arranges for Javi to help him on the farm. To Javi's surprise, Foster listens to his ideas and actually puts them into action. Over days that turn into weeks, they grow to like and then care for each other, but they come from two very different worlds, and they both have responsibilities to their families that neither can walk away from. Is it possible for them to discover a dream they can share? Perhaps they can plant their own and nurture it together to see it grow, if their different backgrounds don't separate them forever. 1. Language: English. Narrator: Derrick McClain. Audio sample: http://samples.audible.de/bk/acx0/063275/bk_acx0_063275_sample.mp3. Digital audiobook in aax.
To attain and sustain success in today's dynamic business environment, it's no longer enough to be good at just one type of marketing. Expanding into additional channels - especially the Internet - will help you attract prospective customers and increase your revenue. In fact, if you're only using one channel, you're likely leaving millions of dollars on the table and in danger of losing the customers you already have.Masterson and Tribby understand the importance of multi-channel marketing. Through their combined 59 years of business experiences - working with companies such as Agora Inc. and their Early to Rise e-newsletter, as well as other distinct products - they know what it takes to increase business success and now share their invaluable insights with you. Written in a straightforward and accessible style, they offer a detailed look at 12 of today's most important marketing channels - explaining how each one works and addressing the challenges you might face should you choose to use them. These include: direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. 1. Language: English. Narrator: Walter Dixon. Audio sample: http://samples.audible.de/bk/gdan/000212/bk_gdan_000212_sample.mp3. Digital audiobook in aax.
Part of the forward: In this book we won't get too much into helping you choose the right RV - that's a whole other book in itself. In this book we will, however, provide solid informational framework on how you can finance your full-time RV dream. There are several ways in which you can finance your full-time RV dream, from selling your own physical skills and abilities to what is called passive income. We will do our best to cover the majority of the options out there for you to successfully finance your full-time RV dream and live the life God has intended for you. It should be noted here in the forward that in this book there is considerable emphasis placed on utilizing the Internet as a major resource regarding how to finance your full-time RV dream. I wouldn't want you to purchase this book without understanding that first and foremost. If you're unfamiliar with the Internet, than there may be a learning curve but this is true of any new job you start - take it in stride and press on ever closer to your full-time RV dream. One other thing to consider is that, with the Internet, new opportunities are always arising to gain further streams of revenue. Though considerable emphasis is placed on utilizing the Internet as a tool to finance your full-time RV dream, we do take a balanced approach in this book. As there is no guarantee in anything in life, so we attempt to have a multilayered systematic approach in which there are multiple backups to various forms of revenue, including how you generate them. It is our belief and philosophy that to put your eggs all in one basket is fatalistic and a plan for failure. We want you to be as successful as possible and then share your testimony with us. We would love to hear from those that utilize the strategies in this book and learn how they have impacted your life and enabled you to live your full-time RV dream. God bless you. 1. Language: English. Narrator: Robert Grothe. Audio sample: http://samples.audible.de/bk/acx0/063221/bk_acx0_063221_sample.mp3. Digital audiobook in aax.