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Measuring the Impact of Social Media on Busines...
34,95 € *
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An organization can have a high number of "likes" on its Facebook page and lots of "followers" on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization's effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of "likes" and the number of "followers" to predict an organization's "success" even though those metrics are nonfinancial indicators? Prior research studies have looked at how organizations should utilize social media, but few studies have provided strong empirical evidence to support how the outcome of using social media should be measured and why. Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share. These data, both financial and nonfinancial, are matched and statistically analyzed to see whether a company's social media activities are significantly associated with its business performance.

Anbieter: Dodax
Stand: 05.06.2020
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Measuring the Impact of Social Media on Busines...
135,95 € *
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An organization can have a high number of "likes" on its Facebook page and lots of "followers" on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization's effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of "likes" and the number of "followers" to predict an organization's "success" even though those metrics are nonfinancial indicators? Prior research studies have looked at how organizations should utilize social media, but few studies have provided strong empirical evidence to support how the outcome of using social media should be measured and why. Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share. These data, both financial and nonfinancial, are matched and statistically analyzed to see whether a company's social media activities are significantly associated with its business performance.

Anbieter: Dodax
Stand: 05.06.2020
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Filtering news on facebook
19,90 CHF *
zzgl. 3,50 CHF Versand

Examination Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0, Stockholm University (JMK), course: Method Project, language: English, abstract: The basis for this study is the assumption that there is a shift in power relations to be observed due to the growing importance of networks online. Following the recent downward spiral of traditional news media's sales (MarketLine, February 2013) the question is whether those formerly well-respected news sources are not only losing revenue but also their authoritative position as opinion leaders. . News content may vary in different countries and social layers but the fact that news has always been a decisive factor in human interaction also applies - if not even more - to the online world. According to the recent McArthur report, 58 % of forwarded links in the U.S. are containing a political message - a phenomenon called 'latent capacity' (Jenkins, 2012, p. 12). Newspapers have recognized this potential and created their own pages on social networks. But is this measure effective? Are people still more likely to 'like' and 'share' information which has been publicized by a supposedly reliable media house or do they trace the information back to its source by checking the concerning company's, organization's or celebrity's easily accessible facebook page? Moreover, are facebook 'friends' taking over the function of gatekeepers who supply us with information? What is of interest in this respect is where those forwarded links are originating. As Christakis and Fowler unravel in their study on social networks, those trends do not only spill over from friend to friend, but even more by traversing several connections such as our 'friends' friends' friends' (Christakis & Fowler, 2009, p. 22) - a phenomenon which Granovetter calls 'the strength of weak ties' (Granovetter, 1973). In the time of faceboo

Anbieter: Orell Fuessli CH
Stand: 05.06.2020
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Terms of Service: Social Media and the Price of...
36,90 CHF *
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Social networking has grown into a staple of modern society, but its continued evolution is becoming increasingly detrimental to our lives. Shifts in communication and privacy are affecting us more than we realize or understand. Terms of Service crystalizes this current moment in technology and contemplates its implications: the identity-validating pleasures and perils of online visibility; our newly adopted view of daily life through the lens of what is share-worthy; and the surveillance state operated by social media platforms—Facebook, Google, Twitter, and others—to mine our personal data for advertising revenue, an invasion of our lives that is as pervasive as government spying. Jacob Silverman calls for social media users to take back ownership of their digital selves from the Silicon Valley corporations who claim to know what's best for them. Integrating politics, sociology, national security, pop culture, and technology, he reveals the surprising conformity at the heart of Internet culture—explaining how social media companies engineer their products to encourage shallow engagement and discourage dissent. Reflecting on the collapsed barriers between our private and public lives, Silverman brings into focus the inner conflict we feel when deciding what to share and what to 'like,' and explains how we can take the steps we need to free ourselves from its grip.

Anbieter: Orell Fuessli CH
Stand: 05.06.2020
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Shuen, A: Web 2.0: a Strategy Guide
47,90 CHF *
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Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned 'word of mouth' becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: * Flickr, a classic user-driven business, created value for itself by helping users create their own value * Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of * Social network effects can support a business-ever wonder how FaceBook grew so quickly? * Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

Anbieter: Orell Fuessli CH
Stand: 05.06.2020
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Get Rich with Apps!: Your Guide to Reaching Mor...
25,90 CHF *
zzgl. 3,50 CHF Versand

Grab a share of one of today's hottest markets!Out of nowhere, apps have taken the world by storm. In a short time, millions ofcustomers have downloaded apps-and they're eagerly awaiting more.If you're considering entering the market, stop thinking about it and make yourmove. You'll reach more customers, expand your product offerings, and grownew revenue streams. And it's much easier than you may realize. Get Rich withApps! explains how to:Marry iPhone and Facebook app features with your business andmarketing needsIntegrate apps with other resources, such as databases and websitesTake advantage of the social web to expand your customer baseMeasure the success of new and existing projectsYou don't need a team of computer whizzes to make a killing in the apps market.All you need is the business advice in this book to get an early foothold ina market with a soaring future.

Anbieter: Orell Fuessli CH
Stand: 05.06.2020
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Jeff Shavitz on The Power of Residual Income
66,90 CHF *
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Jeff Shavitz on The Power of Residual Income: You Can Bank on It! details the vast differences between residual/recurring income and transactional revenue. Having experienced both business models, Jeff uses real-life examples from his payment-processing career (a residual-based business) in contrast to his promotional products business (a transactional-based business). This book will highlight how to 'work smarter' and develop wealth as you navigate through your professional career. Residual income is the holy grail for any business. It is the opportunity to make money while you sleep, vacation or just want to take time off. It's making money you can count on! Residual income provides business people the power of earning money and accumulating wealth. Residual income is very powerful - but don't take it for granted; as long as you keep your customer, residual income will keep coming to you. As Jeff Shavitz eloquently states, 'You want a raise? Then sell more.' Which enables you to continue to earn additional recurring income in perpetuity. Pursue industries and products/services that lend themselves to a residual-based model, that will provide you with the long-term monetary gain from that one initial sale. How exciting to continue to earn money years later from that hard work! Financial freedom is achieved when recurring income is greater than your monthly expenses. Residual income allows us to live the American Dream! Jeff Shavitz on The Power of Residual Income is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AHAmessages. Increase your online influence by picking up AHAthat and easily share quotes from this book on Twitter, Facebook, LinkedIn, and Google+.

Anbieter: Orell Fuessli CH
Stand: 05.06.2020
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The People's Platform
13,90 CHF *
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From a cutting-edge cultural commentator, a bold and brilliant challenge to cherished notions of the Internet as the great leveler of our age The Internet has been hailed as an unprecedented democratizing force, a place where everyone can be heard and all can participate equally. But how true is this claim? In a seminal dismantling of techno-utopian visions, The People’s Platform argues that for all that we “tweet” and “like” and “share,” the Internet in fact reflects and amplifies real-world inequities at least as much as it ameliorates them. Online, just as off-line, attention and influence largely accrue to those who already have plenty of both. What we have seen so far, Astra Taylor says, has been not a revolution but a rearrangement. Although Silicon Valley tycoons have eclipsed Hollywood moguls, a handful of giants like Amazon, Apple, Google, and Facebook remain the gatekeepers. And the worst habits of the old media model—the pressure to seek easy celebrity, to be quick and sensational above all—have proliferated online, where “aggregating” the work of others is the surest way to attract eyeballs and ad revenue. When culture is “free,” creative work has diminishing value and advertising fuels the system. The new order looks suspiciously like the old one. We can do better, Taylor insists. The online world does offer a unique opportunity, but a democratic culture that supports diverse voices and work of lasting value will not spring up from technology alone. If we want the Internet to truly be a people’s platform, we will have to make it so.

Anbieter: Orell Fuessli CH
Stand: 05.06.2020
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FutureNet ovvero il futuro del network marketin...

FutureNet ovvero il futuro del network marketing online NB - prima di giudicare, inizia a leggere questo ebook: dai una tregua al tuo scetticismo per due minuti! Sono uno scrittore, un ingegnere, un viaggiatore e - soprattutto - sono prossimo alla libertà finanziaria! Cos'è una revshare? Cos'è il profit-sharing? Mai sentito parlare di Revenue Sharing? In soldoni le RevShare sono aziende che ridistribuiscono gli utili (fino al 95%!) agli iscritti, cioè noi! Come scoprirai leggendo questo ebook, iscrivendoti a una di queste aziende, guadagnare diventa facilissimo. Quanto ci vorrà? In genere non più di 5 minuti al giorno. Dove sta la fregatura? Non c'è. Sei scettico? Pensi sia impossibile? È normale esserlo. Anch'io lo ero quando ho sentito parlare di aziende quali TrafficMonsoon, Myadvertisingpays, Adpackpro, Futurnet, Fortadpay, Recyclix… Poi, testandole personalmente e 'studiando' nei forum e leggendomi un sacco di articoli in inglese, ho capito che questo business sono SOSTENIBILI, RAZIONALI, ETICI… Matematicamente funzionano, te lo dico da ingegnere. Questo ebook è dedicato a TRAFFIC MONSOON (TM) e MY ADVERTISING PAYS (MAP) e... soprattutto FUTURENET!!! Perché? Perché sono le revenue share o revshare più stabili e sostenibili a livello mondiale. Questo non significa che non ti proporrò nient'altro a cui 'aderire', ma se dovessi diversificare il mio portafoglio di 'investimenti online' (e io sono un grande fan della DIVERSIFICAZIONE e della SAGGIA GESTIONE DEL RISCHIO!) agirei così: 30% Traffic Monsoon 30% MAP 10% Recyclix 10% Adpackpro 10% FutureAdPro (ossia la parte business di FutureNet 'il nuovo facebook') 5% Beonpush o altre Revshare che ti proporrò (o un ETF) 5% Capitale di riserva Che significa che, se suddividerai i tuoi risparmi in questo modo, fossero anche 100EURal mese… eviterai di rischiare 'troppo', anche se questi siti sono stabili e progettati per durare a lungo! Altro consiglio? Non 'investire' mai più di quanto tu ti possa permettere! Ma adesso… proseguiamo e scopriamo insieme come si possa vivere lavorando 5 minuti al giorno… E adesso, torniamo alle presentazioni! Negli ultimi anni continuo a chiedermi: 'Mi è servito a qualcosa laurearmi in ingegneria a 25 anni?' 'Studia tanto, ottieni ottimi voti e troverai un lavoro ben retribuito!'dicono tutti, o quasi, ai propri figli. Ricchi o poveri, istruiti o meno, sembra che questo sia il più grande segreto che i genitori debbano rivelare alla propria prole, quasi fosse un mantra, un'affermazione inconfutabile. E se invece si sbagliassero?

Anbieter: Orell Fuessli CH
Stand: 05.06.2020
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