The Internet lets us share perfect copies of our work with a worldwide audience at virtually no cost. We take advantage of this revolutionary opportunity when we make our work open access. But for 350 years, scholars have written peer-reviewed journal articles for impact, not for money, and are free to consent to open access without losing revenue. In this concise introduction, Peter Suber tells us what open access is and isnt, how it benefits authors and readers of research, how we pay for it, how it avoids copyright problems, how it has moved from the periphery to the mainstream, and what its future may hold
Make money from your website or blog. Get paid by Google. Google AdSense is a contextual advertising program that allows you to partner with Google and share the revenue Google earns from their paid advertising vendors. You make money each time your website visitor clicks on a Google ad. The program is free to join and extremely convenient to implement. If you are already making money with AdSense, this audiobook will help you significantly boost your income. 1. Language: English. Narrator: Charlie Cusack. Audio sample: http://samples.audible.de/bk/acx0/036125/bk_acx0_036125_sample.mp3. Digital audiobook in aax.
Listen to this audiobook on marketing for impact endorsed by KKR (a private equity firm managing close to $130 billion in assets), Stanford University, Royal Philips, and NXP. See what influential CEOs say about the model on how to make money with marketing. What if you only have limited marketing dollars to invest? What if you have a CEO and CFO who chase you and ask for increased revenue from marketing? What if you are sick and tired of being a cost center and you want to be a profit center? It is time to cut the bullshit in your marketing and focus on the two things that really matter: your customers and running marketing programs that generate revenue for the company. By applying Cut the Bullsh*t marketing principles, you will be able to make a real impact for your company and, by doing so, impress your investors, CEO, CFO, and - most importantly - your customers! Cut the Bullsh*t Marketing is a hands-on audiobook about people-to-people marketing in business settings. The audiobook shows you how to design and run effective marketing without resorting to bullshit. In this audiobook, the authors share methods, insights, and a wide range of real examples from their broad experience in the high-tech industry to illustrate what worked (and what did not!) and what they learned along the way. The audiobook helps you gain a deep understanding of your customers, engage with your target audience in a personal way, rethink your marketing organization, and create the outlines of a Cut the Bullsh*t marketing plan. Join the Cut the Bullsh*t marketing community now! 1. Language: English. Narrator: Danny Hughes. Audio sample: http://samples.audible.de/bk/acx0/117455/bk_acx0_117455_sample.mp3. Digital audiobook in aax.
The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales. Customer Success is the first-of-its-kind resource for business leaders who need best-in-class guidance for developing a recurring revenue business. Software as a service (SaaS) businesses led the charge into the subscription economy, and this guidebook is highly relevant to leaders of those companies by providing a methodology for creating the infrastructure and teams to both renew and upsell customers. The success of SaaS companies has spread across industries, and now all types of businesses are looking to convert to a subscription or pay-as-you-go model, or at least add a like component to their existing business model. Leaders in these situations can equally benefit from the A-to-Z coverage inside, which walks you from the very beginnings of the Customer Success movement to the latest best practices and success stories. The practical chapters are rated by relevance to business type for quick reference and focused learning. Additionally, this next-level tool doesn't stop at a singular perspective but features authorial contributions from today's leading Customer Success practitioners, who share their personal insights into the realities of focusing a company on the success of its customers. Whether this is your first step into a recurring revenue business model or you need to revamp your SaaS company into the big leagues, this game-changing presentation by three industry influencers from the leading company in Customer Success gives you the understanding and solutions you're looking for, including: The 10 laws of 1. Language: English. Narrator: Tim Andres Pabon. Audio sample: http://samples.audible.de/bk/gdan/002266/bk_gdan_002266_sample.mp3. Digital audiobook in aax.
Foster dreams of getting away, but after his father's death, he has to take over the family dairy farm. It soon becomes clear his father hasn't been doing the best job of running it, so not only does Foster need to take over the day-to-day operations, he also needs to find new ways of bringing in revenue. Javi has no time to dream. He and his family are migrant workers, and daily survival is a struggle, so they travel to anywhere they can get work. When they arrive in their old van, Foster arranges for Javi to help him on the farm. To Javi's surprise, Foster listens to his ideas and actually puts them into action. Over days that turn into weeks, they grow to like and then care for each other, but they come from two very different worlds, and they both have responsibilities to their families that neither can walk away from. Is it possible for them to discover a dream they can share? Perhaps they can plant their own and nurture it together to see it grow, if their different backgrounds don't separate them forever. 1. Language: English. Narrator: Derrick McClain. Audio sample: http://samples.audible.de/bk/acx0/063275/bk_acx0_063275_sample.mp3. Digital audiobook in aax.
Part of the forward: In this book we won't get too much into helping you choose the right RV - that's a whole other book in itself. In this book we will, however, provide solid informational framework on how you can finance your full-time RV dream. There are several ways in which you can finance your full-time RV dream, from selling your own physical skills and abilities to what is called passive income. We will do our best to cover the majority of the options out there for you to successfully finance your full-time RV dream and live the life God has intended for you. It should be noted here in the forward that in this book there is considerable emphasis placed on utilizing the Internet as a major resource regarding how to finance your full-time RV dream. I wouldn't want you to purchase this book without understanding that first and foremost. If you're unfamiliar with the Internet, than there may be a learning curve but this is true of any new job you start - take it in stride and press on ever closer to your full-time RV dream. One other thing to consider is that, with the Internet, new opportunities are always arising to gain further streams of revenue. Though considerable emphasis is placed on utilizing the Internet as a tool to finance your full-time RV dream, we do take a balanced approach in this book. As there is no guarantee in anything in life, so we attempt to have a multilayered systematic approach in which there are multiple backups to various forms of revenue, including how you generate them. It is our belief and philosophy that to put your eggs all in one basket is fatalistic and a plan for failure. We want you to be as successful as possible and then share your testimony with us. We would love to hear from those that utilize the strategies in this book and learn how they have impacted your life and enabled you to live your full-time RV dream. God bless you. 1. Language: English. Narrator: Robert Grothe. Audio sample: http://samples.audible.de/bk/acx0/063221/bk_acx0_063221_sample.mp3. Digital audiobook in aax.
Cameron Mitchell’s “dish room to boardroom story” began when he was 16-years-old and started working as a dishwasher at a local steakhouse in Columbus, Ohio. Two years later, when Mitchell was working as a line cook during a chaotic shift change, he had an epiphany. He realized he loved the restaurant business and set out to make it his lifelong career. He knew he wanted to be the president of a restaurant company, one day.That evening, he put pen to paper to map out his career goals, waking his mother in the middle of the night to share them with her. Those goals - to attend the prestigious Culinary Institute of America (CIA), become an executive chef by age 23, be a restaurant general manager by age 24, and, ultimately, become the president of a company by the age of 35 - eventually were the benchmarks that would set the course of his restaurant industry career.In 2008, Mitchell’s prominence in the industry increased exponentially when he guided the sale of two of his most popular concepts - Mitchell’s Fish Market and Mitchell’s Steakhouse and a total of 22 restaurants - to Ruth’s Hospitality Group for $92 million. To this day, CMR remains independent and privately held, recognizing nearly $200 million in annual revenue from its 34 restaurants and catering division. This audiobook tells the story of Mitchell's rapid rise, his rags to riches story and lessons that any entrepreneur or anyone can learn from it. 1. Language: English. Narrator: Barry G. Bernson. Audio sample: http://samples.audible.de/bk/acx0/178233/bk_acx0_178233_sample.mp3. Digital audiobook in aax.
In this audiobook I offer tips to other indie/independent authors who are considering publishing their eBooks with sellers such as the Amazon KDP and Nook Press (Barnes and Noble) publishing platforms. I will additionally include some information regarding my personal experiences writing for content websites (sites that publish articles in exchange for ad-revenue shares) in consideration of the fact that many indie publishers begin their writing experiences with these types of venues before advancing onward to eBook publishing. While I may at times have straightforward things to say about advantages or disadvantages involved in publishing and selling through these types of venues, I do not resort to degrading language toward those I have had less-than-positive experiences with. I will also be frank regarding sales or publishing issues I have experienced as an independent author, but since I do share much of this information from a personal perspective, there will be a few inevitable rants and raves added in from time to time. My best publishing experiences have been with Amazon, both their Kindle Direct Publishing (eBooks) and their CreateSpace (paperbacks) divisions. This doesn't mean that I don't have good things to say about other publishing platforms, because I certainly do, but the outcomes I experienced do not reflect what every independent publisher will experience with same venues or platforms. Many factors are involved in publishing success, including the genres one plans to cover (types and subjects of eBooks being published) and how one plans to promote them. At the same time, I feel there are things we can learn from fellow publisher experiences. If you're a publisher, especially of the indie type, I believe you will find my shared experiences intriguing. 1. Language: English. Narrator: Mark La Roi. Audio sample: http://samples.audible.de/bk/acx0/048098/bk_acx0_048098_sample.mp3. Digital audiobook in aax.
Want Market Share? Google It! You know you've hit it big when your name becomes a verb - and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape - and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: Tap into the Wisdom of Crowds: Get the signals you need directly from your customers Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along Don't Interrupt: Join the conversation - but avoid disrupting it Act Like Content: Provide value, not sales pitches Test Everything: Take no detail of your program for granted; you can always improve Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to "organize the world's information 1. Language: English. Narrator: Wayne Shepherd. Audio sample: http://samples.audible.de/bk/graw/000104/bk_graw_000104_sample.mp3. Digital audiobook in aax.