To attain and sustain success in today's dynamic business environment, it's no longer enough to be good at just one type of marketing. Expanding into additional channels - especially the Internet - will help you attract prospective customers and increase your revenue. In fact, if you're only using one channel, you're likely leaving millions of dollars on the table and in danger of losing the customers you already have.Masterson and Tribby understand the importance of multi-channel marketing. Through their combined 59 years of business experiences - working with companies such as Agora Inc. and their Early to Rise e-newsletter, as well as other distinct products - they know what it takes to increase business success and now share their invaluable insights with you. Written in a straightforward and accessible style, they offer a detailed look at 12 of today's most important marketing channels - explaining how each one works and addressing the challenges you might face should you choose to use them. These include: direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. 1. Language: English. Narrator: Walter Dixon. Audio sample: http://samples.audible.de/bk/gdan/000212/bk_gdan_000212_sample.mp3. Digital audiobook in aax.
Want Market Share? Google It! You know you've hit it big when your name becomes a verb - and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape - and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: Tap into the Wisdom of Crowds: Get the signals you need directly from your customers Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along Don't Interrupt: Join the conversation - but avoid disrupting it Act Like Content: Provide value, not sales pitches Test Everything: Take no detail of your program for granted; you can always improve Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to "organize the world's information 1. Language: English. Narrator: Wayne Shepherd. Audio sample: http://samples.audible.de/bk/graw/000104/bk_graw_000104_sample.mp3. Digital audiobook in aax.
You are about to learn how to market your business, online or offline, new or established, to attract qualified leads and paying customers by leveraging the full power of influencers!Making it in business is all about marketing; you may have the perfect product or service, but if the right people don’t know about it, one thing is sure: It will fail!On the flip side, you may have a "normal" or "boring" business, product, or service, but if you market it right, you could make a fortune. Just think of something as boring as neck pillows. Marketing is the reason the same neck pillow or any other product, sold by different people using different marketing strategies, will have wildly different revenue amounts.I know you know all this.I also know that you understand that not all marketing strategies will work for different products or businesses.But you’ve heard about influencer marketing - the many good things such as the fact that it yields far more returns on investment than paid ads, email marketing, and organic marketing, and the fact that it can transform your business literally overnight!Think about it....Just one tweet, pin, share, or post from the right person can literally change your business, from struggling to get sales to having more orders than you can manage.The reason you are reading this is perhaps because you want to know:How to find the right influencer for your business, product, or serviceWhat factors you should consider to narrow down on an influencerWhere you should look for the right influencerHow to measure influencer’s performanceHow to determine what’s fair pricingHow to make it sustainableLucky for you, this audiobook covers all that and much more!In it, you will learn:How to brand yourself so that you can leverage the full power of influencers 1. Language: English. Narrator: Lucas Johnson. Audio sample: http://samples.audible.de/bk/acx0/170520/bk_acx0_170520_sample.mp3. Digital audiobook in aax.
Are you an author or creative preparing for success? Do you want to learn to speak effectively in front of an audience? All successful creatives have to speak and present in public, whether that's at a festival, on a podcast or radio show, or as part of earning multiple streams of income. But you don’t have to be like Tony Robbins, bouncing around on stage with a booming voice and larger than life personality. You just have to be you and tell your story in your own way. In this book, I'll share everything I know as a professional speaker, author, and introvert. It includes the practicalities of speaking, as well as mindset issues like anxiety, plus the business side if you want to make speaking an income stream. You will discover: Part 1: Practicalities of SpeakingTypes of speaking, deciding on your topic, preparation, managing your energy, tips for slide packs, handouts, workbooks and more, personal presentation, giving the talk, managing people, panels, feedback and testimonials, performance tips, improving your speaking over time Part 2: Mindset Tackling anxiety, growing your confidence and authenticity Part 3: The Speaking Business How to get speaking events, running your own events, marketing, generosity and networking with others, your speaker brand, website and speaker's page, professional photos, email marketing, content marketing, social media, video, audio, how much to charge, increasing your revenue streams, financial considerations.Conclusion and Next StepsIf you want to learn how to speak effectively in front of an audience, sample or buy now. 1. Language: English. Narrator: Joanna Penn. Audio sample: http://samples.audible.de/bk/acx0/163876/bk_acx0_163876_sample.mp3. Digital audiobook in aax.
The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales. Customer Success is the first-of-its-kind resource for business leaders who need best-in-class guidance for developing a recurring revenue business. Software as a service (SaaS) businesses led the charge into the subscription economy, and this guidebook is highly relevant to leaders of those companies by providing a methodology for creating the infrastructure and teams to both renew and upsell customers. The success of SaaS companies has spread across industries, and now all types of businesses are looking to convert to a subscription or pay-as-you-go model, or at least add a like component to their existing business model. Leaders in these situations can equally benefit from the A-to-Z coverage inside, which walks you from the very beginnings of the Customer Success movement to the latest best practices and success stories. The practical chapters are rated by relevance to business type for quick reference and focused learning. Additionally, this next-level tool doesn't stop at a singular perspective but features authorial contributions from today's leading Customer Success practitioners, who share their personal insights into the realities of focusing a company on the success of its customers. Whether this is your first step into a recurring revenue business model or you need to revamp your SaaS company into the big leagues, this game-changing presentation by three industry influencers from the leading company in Customer Success gives you the understanding and solutions you're looking for, including: The 10 laws of 1. Language: English. Narrator: Tim Andres Pabon. Audio sample: http://samples.audible.de/bk/gdan/002266/bk_gdan_002266_sample.mp3. Digital audiobook in aax.
How awesome will it feel to add to your resume, that you're a published author? How about being able to say to your friends, family, and associates, they can grab a copy of your book at iTunes, Amazon, Barnes and Noble, on the Kindle, Nook, and in audiobook? How cool will that be? What will being a published author do for your career? Surely, it'll pour rocket fuel on positioning you as an expert. Along with raining down potential media interviews, speaking engagements, new clients, the sky's the limit. The best part about writing a book, is this is a great way to generate passive recurring steams of revenue in the form of royalties on your book sales. Would your life improve with multiple recurring, passive streams of income? Could that help you break free the bonds of spending Monday through Friday with Dwight Schrute and Michael Scott from the hit TV show The Office? Let me share a cold harsh reality: It's said 8 in 10 Americans want to write a book, but how many of these well-intended folks, actually do it? The evidence shows it's about as good as winning the lottery. You see the Rosetta Stone to writing your book is following a simple, proven step-by-step formula. This is how you write one book and, if you so choose, five more, and without feeling like your donating an organ, giving birth, or solving advanced calculus. In this book you'll be empowered with a bite-sized, 11-step system. To become one of the few, the brave, and the courageous souls, that take this dream and weave it into your reality! Mark Twain said: "Twenty years from now, you'll be more disappointed by the things you didn't do, than by the ones you did do." Grab your bonus "peek-over-my-shoulder" videos and seven-weapon marketing tool chest, details inside... 1. Language: English. Narrator: Dan Moskel. Audio sample: http://samples.audible.de/bk/acx0/019955/bk_acx0_019955_sample.mp3. Digital audiobook in aax.
The purpose of this study was to analyze tourism marketing in Ethiopia with respect to major objectives including to identify significant variables/ dimensions that attracts tourists to visit Ethiopia and determine their level of satisfaction, identify most attractive tourist market segments in Ethiopia, examine the amount of revenue generated from international tourists who visited Ethiopia and Ethiopia s market share in world tourism, explore the feasibility of governments promotional strategy used to promote tourism, assess the performance of marketing intermediaries in enhancing the level of tourist s satisfaction in Ethiopia, etc. To realize this objectives a research instrument was developed for international travelers, management groups of the various sectors in tourism and host communities. Various hypothesizes were also designed, developed, and tested using appropriate inferential statistics: independent t-test, one way ANOVAs, correlation analysis, step-wise multiple regression analysis, factor analysis. The major findings of the study have various significant managerial implications for destination marketers.
Institutions all over the world have become very aggressive and innovative towards their marketing strategies due to the highly competitive business milieu. One of the strategies marketers do adopt to win new prospects and increase sales revenue is Sales Promotion. This book is aimed at looking at the sales promotional efforts adopted by the Ghanaian auto mobile companies in order to stay ahead of the competition and also win new clients. Readers will find this book innovative and insightful and it will help companies to reevaluate their promotional strategies to increase their market share. This book has also added to the literature in sale promotions.
Customer Relationship Management is the hottest trend in Marketing today. It emphasizes customer needs and preferences. Effective customer relationship management practices result in sustainable growth and value creation. It also boosts customer retention and loyalty, and eventually enhances sales and market share of the organization. Research has shown that very successful and truly excellent companies care excessively for their customers. As a result, they secure loyalty of their customers and ensure long term revenue growth. Available statistics indicate that Rural and Community Banks (RCBs) control a small percentage of the market share of the banking sector of the Ghanaian economy in spite of their visible presence in every part of the country.This situation has generally been attributable to poor and ineffective customer relationship management practices. This book, which is the result of a research work, examines the various challenges faced by the RCBs in their customer relationship management practices and provides practical and workable solutions to these challenges which will make them competitive in this turbulent business environment.