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Influencer Marketing: Ultimate Guide for Facebo...
9,95 € *
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You are about to learn how to market your business, online or offline, new or established, to attract qualified leads and paying customers by leveraging the full power of influencers!Making it in business is all about marketing; you may have the perfect product or service, but if the right people don’t know about it, one thing is sure: It will fail!On the flip side, you may have a "normal" or "boring" business, product, or service, but if you market it right, you could make a fortune. Just think of something as boring as neck pillows. Marketing is the reason the same neck pillow or any other product, sold by different people using different marketing strategies, will have wildly different revenue amounts.I know you know all this.I also know that you understand that not all marketing strategies will work for different products or businesses.But you’ve heard about influencer marketing - the many good things such as the fact that it yields far more returns on investment than paid ads, email marketing, and organic marketing, and the fact that it can transform your business literally overnight!Think about it....Just one tweet, pin, share, or post from the right person can literally change your business, from struggling to get sales to having more orders than you can manage.The reason you are reading this is perhaps because you want to know:How to find the right influencer for your business, product, or serviceWhat factors you should consider to narrow down on an influencerWhere you should look for the right influencerHow to measure influencer’s performanceHow to determine what’s fair pricingHow to make it sustainableLucky for you, this audiobook covers all that and much more!In it, you will learn:How to brand yourself so that you can leverage the full power of influencers 1. Language: English. Narrator: Lucas Johnson. Audio sample: http://samples.audible.de/bk/acx0/170520/bk_acx0_170520_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 05.06.2020
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The Business Model Navigator
20,99 € *
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A strong business model is the bedrock to business success. But all too often, we fail to adapt, clinging to outdated business models that are no longer delivering the results we need. The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of our most successful businesses. These 55 models – from the Add-On model used by Ryanair to the Subscription model used by Spotify – provide the blueprints you need to revolutionise your business and drive powerful change. As well as providing a practical framework for adapting and innovating your business model, this book also includes each of the 55 models in a quick-read format that covers: What it is Who invented it and who uses it now When and how to apply it “An excellent toolkit for developing your business model.” Dr Heinz Derenbach, CEO, Bosch Software Innovations Product Description A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated models that are no longer delivering the results we need. The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of the world's most successful businesses. These 55 models – from the Add-On model used by Ryanair to the Subscription model used by Spotify – provide the blueprints you need to revolutionise your business and drive powerful change. As well as providing a practical framework for adapting and innovating your business model, this book also includes each of the 55 models in a quick-read format that covers: What it is Who invented it and who uses it now When and how to apply it “An excellent toolkit for developing your business model.” Dr Heinz Derenbach, CEO, Bosch Software Innovations Backcover A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer delivering the results we need. The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of our most successful businesses. These 55 models – from the Add-On model used by Ryanair to the Subscription model used by Spotify – provide the blueprints you need to revolutionise your business and drive powerful change. As well as providing a practical framework for adapting and innovating your business model, each of the 55 models are in a quick-read format, covering: What it is Who invented it and who uses it now When and how to apply it 'An excellent toolkit for developing your business model.' Dr Heinz Derenbach, CEO, Bosch Software Innovations PART I 1. The Business Model Navigator The logic of business models The age of business model innovations Elements of a business model Challenging industry thinking 2. Business Model Navigation Principles Know this: Creative imitation and the role of recombination Initiation: Analyze your environment Ideation: adapting patterns Integration: Shaping your business model Implementation: Realizing your plan 3. Change Management Promoting change Defining your line of attack Defining structures, processes, and goals Building competencies Culture as a change-driver PART II: The 55 Business Model Innovation Patterns 1 ADD-ON – Charge for Extras 2 AFFILIATION – Partner Success = Own Success 3 AIKIDO – Convert Competitors’ Strengths to Weaknesses 4 AUCTION – Going once, going twice… sold! 5 BARTER – By-Products as a Bonus 6 CASH MACHINE – “Coining” Money with Negative Working Capital 7 CROSS SELLING – Two Birds with One Stone 8 CROWDFUNDING – Swarm Financing 9 CROWDSOURCING – Outsourcing to Swarms 10 CUSTOMER LOYALTY – Rewards for Enduring Loyalty 11 DIGITIZATION – Digitizing Physical Products 12 DIRECT SELLING – Skipping Middlemen 13 E-COMMERCE – Online Transparency and Cost Reductions 14 EXPERIENCE SELLING – Emotionalizing Products 15 FLAT RATE – Unlimited Consumption at a Fixed Price 16 FRACTIONAL OWNERSHIP – Share Ownership and Use Efficiently 17 FRANCHISING – One for All and All for One 18 FREEMIUM – Free Basic and Paid Premium Versions 19 FROM PUSH-TO-PULL – Customers Create a Maelstrom to Attract Value 20 GUARANTEED AVAILABILITY – Product Access is a Certainty 21 HIDDEN REVENUE – Separating Revenues from Customers 22 INGREDIENT BRANDING – Brand-in-Brand 23 INTEGRATOR – Value Added Through Integration 24 LAYER PLAYER – Layer Specialist 25 LEVERAGE CUSTOMER DATA – Varied Use of Customer Data 26 LICENSE – Commercializing Intellectual Property 27 LOCK-IN – High Switching Costs Force Loyalty 28 LONG TAIL – Little and Often Fills the Purse 29 MAKE MORE OF IT – Multiply Competencies outside Your Core Business 30 MASS CUSTOMIZATION – Off the Rack Individualism 31 NO FRILLS – Everything, Except Expensive 32 OPEN BUSINESS MODEL – Leverage Collaborative Value Creation 33 OPEN SOURCE – Creating a Free Solution Together 34 ORCHESTRATOR – Direct the Value Chain 35 PAY PER USE – Consumption-Based Fees 36 PAY WHAT YOU WANT – What is its Worth to You? 37 PEER-TO-PEER – From Person to Person 38 PERFORMANCE-BASED CONTRACTING – Results-Based Fees 39 RAZOR AND BLADE – Bait and Hook 40 RENT INSTEAD OF BUY – Purchase a Temporary Right to Use 41 REVENUE SHARING – Split Symbiotic Returns 42 REVERSE ENGINEERING – Quickly Learn from Competitors 43 REVERSE INNOVATION – Learn from Quick and Dirty Solutions 44 ROBIN HOOD – Take from the Rich and Give to the Poor 45 SELF-SERVICE – Working Customers 46 SHOP-IN-SHOP – Piggy-Backing 47 SOLUTION PROVIDER – One Stop Shop 48 SUBSCRIPTION – Subscribe to Services 49 SUPERMARKET – Huge Selection, Tiny Prices 50 TARGET THE POOR – Customers at the Base of the Earnings Pyramid 51 TRASH-TO-CASH – Monetize Garbage 52 TWO-SIDED MARKET – Attract Indirect Network Effects 53 ULTIMATE LUXURY – More for More Strategy 54 USER DESIGNED – Customers Become Inventive Entrepreneurs 55 WHITE LABEL – Own Brand Strategy PART III: Appendix Glossary All business model patterns at a glance Further readingA strong business model is the bedrock to business success. But all too often, we fail to adapt, clinging to outdated business models that are no longer delivering the results we need. The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of our most successful businesses. These 55 models - from the Add-On model used by Ryanair to the Subscription model used by Spotify - provide the blueprints you need to revolutionise your business, spark innovation and drive powerful change. As well as providing a practical framework for adapting and innovating your business model, this book also includes each of the 55 models in a quick-read format that covers: * What it is * Who invented it and who uses it now * When and how to apply it "An excellent toolkit for developing your business model.” Dr Heinz Derenbach, CEO, Bosch Software Innovations

Anbieter: buecher
Stand: 05.06.2020
Zum Angebot
The Business Model Navigator
20,99 € *
ggf. zzgl. Versand

A strong business model is the bedrock to business success. But all too often, we fail to adapt, clinging to outdated business models that are no longer delivering the results we need. The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of our most successful businesses. These 55 models – from the Add-On model used by Ryanair to the Subscription model used by Spotify – provide the blueprints you need to revolutionise your business and drive powerful change. As well as providing a practical framework for adapting and innovating your business model, this book also includes each of the 55 models in a quick-read format that covers: What it is Who invented it and who uses it now When and how to apply it “An excellent toolkit for developing your business model.” Dr Heinz Derenbach, CEO, Bosch Software Innovations Product Description A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated models that are no longer delivering the results we need. The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of the world's most successful businesses. These 55 models – from the Add-On model used by Ryanair to the Subscription model used by Spotify – provide the blueprints you need to revolutionise your business and drive powerful change. As well as providing a practical framework for adapting and innovating your business model, this book also includes each of the 55 models in a quick-read format that covers: What it is Who invented it and who uses it now When and how to apply it “An excellent toolkit for developing your business model.” Dr Heinz Derenbach, CEO, Bosch Software Innovations Backcover A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer delivering the results we need. The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of our most successful businesses. These 55 models – from the Add-On model used by Ryanair to the Subscription model used by Spotify – provide the blueprints you need to revolutionise your business and drive powerful change. As well as providing a practical framework for adapting and innovating your business model, each of the 55 models are in a quick-read format, covering: What it is Who invented it and who uses it now When and how to apply it 'An excellent toolkit for developing your business model.' Dr Heinz Derenbach, CEO, Bosch Software Innovations PART I 1. The Business Model Navigator The logic of business models The age of business model innovations Elements of a business model Challenging industry thinking 2. Business Model Navigation Principles Know this: Creative imitation and the role of recombination Initiation: Analyze your environment Ideation: adapting patterns Integration: Shaping your business model Implementation: Realizing your plan 3. Change Management Promoting change Defining your line of attack Defining structures, processes, and goals Building competencies Culture as a change-driver PART II: The 55 Business Model Innovation Patterns 1 ADD-ON – Charge for Extras 2 AFFILIATION – Partner Success = Own Success 3 AIKIDO – Convert Competitors’ Strengths to Weaknesses 4 AUCTION – Going once, going twice… sold! 5 BARTER – By-Products as a Bonus 6 CASH MACHINE – “Coining” Money with Negative Working Capital 7 CROSS SELLING – Two Birds with One Stone 8 CROWDFUNDING – Swarm Financing 9 CROWDSOURCING – Outsourcing to Swarms 10 CUSTOMER LOYALTY – Rewards for Enduring Loyalty 11 DIGITIZATION – Digitizing Physical Products 12 DIRECT SELLING – Skipping Middlemen 13 E-COMMERCE – Online Transparency and Cost Reductions 14 EXPERIENCE SELLING – Emotionalizing Products 15 FLAT RATE – Unlimited Consumption at a Fixed Price 16 FRACTIONAL OWNERSHIP – Share Ownership and Use Efficiently 17 FRANCHISING – One for All and All for One 18 FREEMIUM – Free Basic and Paid Premium Versions 19 FROM PUSH-TO-PULL – Customers Create a Maelstrom to Attract Value 20 GUARANTEED AVAILABILITY – Product Access is a Certainty 21 HIDDEN REVENUE – Separating Revenues from Customers 22 INGREDIENT BRANDING – Brand-in-Brand 23 INTEGRATOR – Value Added Through Integration 24 LAYER PLAYER – Layer Specialist 25 LEVERAGE CUSTOMER DATA – Varied Use of Customer Data 26 LICENSE – Commercializing Intellectual Property 27 LOCK-IN – High Switching Costs Force Loyalty 28 LONG TAIL – Little and Often Fills the Purse 29 MAKE MORE OF IT – Multiply Competencies outside Your Core Business 30 MASS CUSTOMIZATION – Off the Rack Individualism 31 NO FRILLS – Everything, Except Expensive 32 OPEN BUSINESS MODEL – Leverage Collaborative Value Creation 33 OPEN SOURCE – Creating a Free Solution Together 34 ORCHESTRATOR – Direct the Value Chain 35 PAY PER USE – Consumption-Based Fees 36 PAY WHAT YOU WANT – What is its Worth to You? 37 PEER-TO-PEER – From Person to Person 38 PERFORMANCE-BASED CONTRACTING – Results-Based Fees 39 RAZOR AND BLADE – Bait and Hook 40 RENT INSTEAD OF BUY – Purchase a Temporary Right to Use 41 REVENUE SHARING – Split Symbiotic Returns 42 REVERSE ENGINEERING – Quickly Learn from Competitors 43 REVERSE INNOVATION – Learn from Quick and Dirty Solutions 44 ROBIN HOOD – Take from the Rich and Give to the Poor 45 SELF-SERVICE – Working Customers 46 SHOP-IN-SHOP – Piggy-Backing 47 SOLUTION PROVIDER – One Stop Shop 48 SUBSCRIPTION – Subscribe to Services 49 SUPERMARKET – Huge Selection, Tiny Prices 50 TARGET THE POOR – Customers at the Base of the Earnings Pyramid 51 TRASH-TO-CASH – Monetize Garbage 52 TWO-SIDED MARKET – Attract Indirect Network Effects 53 ULTIMATE LUXURY – More for More Strategy 54 USER DESIGNED – Customers Become Inventive Entrepreneurs 55 WHITE LABEL – Own Brand Strategy PART III: Appendix Glossary All business model patterns at a glance Further readingA strong business model is the bedrock to business success. But all too often, we fail to adapt, clinging to outdated business models that are no longer delivering the results we need. The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of our most successful businesses. These 55 models - from the Add-On model used by Ryanair to the Subscription model used by Spotify - provide the blueprints you need to revolutionise your business, spark innovation and drive powerful change. As well as providing a practical framework for adapting and innovating your business model, this book also includes each of the 55 models in a quick-read format that covers: * What it is * Who invented it and who uses it now * When and how to apply it "An excellent toolkit for developing your business model.” Dr Heinz Derenbach, CEO, Bosch Software Innovations

Anbieter: buecher
Stand: 05.06.2020
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Promotion of Ethiopian Leather Products through...
64,90 € *
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Product Photography is one of the most important aspect to promote the particular products and grow the revenue of the company. More people are now interested to purchased products from different online or E-commerce sites. Amazon, eBay and other sites have their own E-commerce Product Photograph Guideline. So if companies are using standardized product photography techniques, appropriate tools and equipment and have more than 6 picture per single products, they will search out more customers and sell their products promptly and increase their market share.

Anbieter: Dodax
Stand: 05.06.2020
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The Economics of Demutualization
82,34 € *
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The securities exchange industry is in a state of flux. Exchanges constantly develop new revenue sources and products, try to expand their market share through fierce competition and pursue the consolidation of the industry. A prerequisite for this development was their transformation into market-oriented for-profit entities that are dominated by outside investors. This process is commonly referred to as demutualization. In order to understand the current developments in the securities exchange industry, Felix Treptow examines the changing relationship between exchanges and issuers, analyses the micro- and macroeconomic drivers of the demutualization decision, and investigates its impact on market liquidity. He presents a detailed analysis of both the determinants as well as the consequences of the demutualization of securities exchanges.

Anbieter: Dodax
Stand: 05.06.2020
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E-Commerce. Critical Risk Factors and Key Facto...
14,99 € *
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Project Report from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: GPA 3.4 (1,7), University of Applied Sciences Bielefeld, language: English, abstract: The purpose of this project paper is to summarize the "key factors for success in e-commerce" for anyone who thinks of stepping into the online-business branch. This can be used as a guideline to save time, verify the usefulness and/or the attainability of the desired results.Since the first appearance of the Internet to the public mass in the early 1990s, many enterprises and entrepreneurs tried to use this technology for the advantage of their own business. What was seen as a revolutionary step in business management is now a daily part of managing a business. The use of the Internet has grown significantly in a short period of time, to be more specific in numbers, the number of users from 1995 till 2011 has grown approximately from 16 million to 2.251 million users and is still growing. That is a significant growth of 14068.75%.Since then the web presentation has evolved from a simple text into a much more complex information tool. Users of the Internet are now able to communicate, interact and share information with each other. This development has opened up many opportunities for entrepreneurs. To name a few advantages: gaining new customers, generating contacts, introducing your brand and products and of course increasing your revenue and profit has become fairly easy.This kind of practice could also be defined under the term "electronic commerce" also known as e-commerce and e-comm. To define it more correctly, the term e-commerce is the buying and selling of products, services and information over electronic systems such as the Internet.Even though this very useful information tool is available to us, the Internet doesn't always mean success and profit gains. On the contrary, introducing your company brand, services and or products in an improper and unprofessional way could lead to reputation loss, which also can lead to revenue and profit loss. Sometimes it can even lead into losing your most loyal customers. Furthermore the rivalry between businesses on the Internet is so immense that if your brand is not introduced correctly, visitors may prefer your rivals. Just to name a few bad e-commerce examples: citydeli.com, rzent.co.nr, arngren.net, and lingscars.com.

Anbieter: Dodax
Stand: 05.06.2020
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Connected by Design
27,90 € *
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In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age?The answer is through functional integration. Some of the world's most highly valued companies--including Amazon, Apple and Google--have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams.Connected By Design is the first book to show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. Based on R/GA's pioneering work with firms at the forefront of functional integration, Barry Wacksman and Chris Stutzman identify seven principles companies must follow in order to create and deliver new value for customers and capture new revenues. Connected By Design explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick & Co., and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income. With Connected by Design, any company can leverage technological disruption to redefine its mission and foster greater brand loyalty and engagement.

Anbieter: Dodax
Stand: 05.06.2020
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Certification to ISO 9001:2008 Standard and Mar...
55,90 € *
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Basing on National Export Strategy elaborated in 2011 and aligned with EDPRS and vision 2020, the export of products and services could be increased to 11.5% in 2020. However few companies are committed to comply with the requirements of Quality Management System which are helpful for market access. Few companies which are ISO certified have gained acknowledgement and credibility of their products and services at the international level. So far, in Rwanda, there was no study done on the role played by certification to ISO standards in the business success. It is therefore, this study aimed to assess the contribution of ISO 9001:2008 certification to the market competitiveness of manufacturing companies in Rwanda. The methodologies employed Spearman Correlation coefficient and student t-test.The findings report a significant difference between sales revenue, Return on Investment (ROI), and market share for the period before and after certification (in favor of after certification). Findings also report a positive and significant relationship between certification to ISO 9001:2008 and market competitiveness.

Anbieter: Dodax
Stand: 05.06.2020
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Strategic issues to Nintendo
54,71 € *
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Nintendo has said. is one of the world largest, Japanese multinational company, and is well-known for its electronic and video games. Since 1983, when it launched the Nintendo Entertainment System (TM), Nintendo has sold more than 4.5 billion video games and more than 710 million hardware units globally. (Nintendo, nd). This essay focuses on Nintendo's video game console business unit and console products timeline is illustrated in Appendix 1, and from this time, this essay discusses the three products 'Wii', 'Wii U' and 'Switch', based on their short- term success reflected on the market share of units sold and Nintendo's revenue.

Anbieter: Dodax
Stand: 05.06.2020
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