You are about to learn how to market your business, online or offline, new or established, to attract qualified leads and paying customers by leveraging the full power of influencers!Making it in business is all about marketing; you may have the perfect product or service, but if the right people don’t know about it, one thing is sure: It will fail!On the flip side, you may have a "normal" or "boring" business, product, or service, but if you market it right, you could make a fortune. Just think of something as boring as neck pillows. Marketing is the reason the same neck pillow or any other product, sold by different people using different marketing strategies, will have wildly different revenue amounts.I know you know all this.I also know that you understand that not all marketing strategies will work for different products or businesses.But you’ve heard about influencer marketing - the many good things such as the fact that it yields far more returns on investment than paid ads, email marketing, and organic marketing, and the fact that it can transform your business literally overnight!Think about it....Just one tweet, pin, share, or post from the right person can literally change your business, from struggling to get sales to having more orders than you can manage.The reason you are reading this is perhaps because you want to know:How to find the right influencer for your business, product, or serviceWhat factors you should consider to narrow down on an influencerWhere you should look for the right influencerHow to measure influencer’s performanceHow to determine what’s fair pricingHow to make it sustainableLucky for you, this audiobook covers all that and much more!In it, you will learn:How to brand yourself so that you can leverage the full power of influencers 1. Language: English. Narrator: Lucas Johnson. Audio sample: http://samples.audible.de/bk/acx0/170520/bk_acx0_170520_sample.mp3. Digital audiobook in aax.
Whether you want to make an extra $100 a month or an extra $10,000, the high-level process is the same: Someone has to buy what you're selling. The money has to come from somewhere, right? (Hint: it comes from customers.) Sadly, there's an epidemic going around. The reason most entrepreneurs, wantpreneurs, and side hustlers fail is a lack of customers. If you've ever failed in your own efforts to start a business or earn money on the side, I'm guessing that was the root cause. On top of that, you're in a constant battle of not having enough hours in the day and you don't know where to focus your limited time, energy, and money. That's the bad news. The good news is you have more opportunity today to earn income in your spare time than ever before. And you don't need a killer new business idea or millions of dollars in startup capital to do it. The good news is there isn't a shortage of customers. They're out there! This book will share specifics on how to increase your earning power - on your own time, on your own terms, and without getting another job. We'll look at real-life examples of people just like you making it happen. I'm going to arm you with dozens of income-generating ideas that don't require a ton of time or money to get started. And spoiler alert: there are no get-rich-quick schemes inside. Instead, you'll learn proven strategies for tapping into the growing peer-to-peer economy to supplement your income, diversify your revenue sources, and reduce your reliance on your day job for your livelihood. Go where the cash is already flowing. Buy Buttons focuses on marketplaces that already exist, where you can put your expertise, time, and assets up for sale or rent. There are hundreds of platforms that you can add your buy buttons to. Ready? Let's get started! 1. Language: English. Narrator: Nick Loper. Audio sample: http://samples.audible.de/bk/acx0/073587/bk_acx0_073587_sample.mp3. Digital audiobook in aax.
This book analyses strategic interactions in the upstream activities of the petroleum industry, using game theoretic technique. The author provides insight into the peculiar nature of competitive behaviour of the oil majors and the revenue destruction effect that ensues from interdependencies between these firms for market share. These arguments are augmented by reference to an illustrative case study demonstrating prisoner's dilemma with reference to exploration efforts, and offers an explanation for the wave of mergers between 1998 to 2005. The role of process technologies such as Seismology, in the industry dynamics referenced and highlighted. The content is suitable for students enrolled in executive management courses in business schools since it provides an excellent real life example of corporate strategies, as well as oil executives and managers. Oil and gas engineers who have an interest in understanding industry dynamics, government "watch dogs", whose responsibility it is to understand industry wide consolidations are likely to find this book valuable.
Institutions all over the world have become very aggressive and innovative towards their marketing strategies due to the highly competitive business milieu. One of the strategies marketers do adopt to win new prospects and increase sales revenue is Sales Promotion. This book is aimed at looking at the sales promotional efforts adopted by the Ghanaian auto mobile companies in order to stay ahead of the competition and also win new clients. Readers will find this book innovative and insightful and it will help companies to reevaluate their promotional strategies to increase their market share. This book has also added to the literature in sale promotions.
In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age?The answer is through functional integration. Some of the world's most highly valued companies--including Amazon, Apple and Google--have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams.Connected By Design is the first book to show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. Based on R/GA's pioneering work with firms at the forefront of functional integration, Barry Wacksman and Chris Stutzman identify seven principles companies must follow in order to create and deliver new value for customers and capture new revenues. Connected By Design explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick & Co., and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income. With Connected by Design, any company can leverage technological disruption to redefine its mission and foster greater brand loyalty and engagement.
Challenges are forcing business firms to seek best management and marketing strategies so as to grow their market share and increase shareholder value. Companies in the Kenyan sugar industry must survive and satisfy their shareholders expectations in the industry in spite of low yields on the one hand and high costs of production and importation of low-cost sugar on the other.The market environment of the industry is complicated by regional integration by such bodies as Common Market for Eastern and Central Africa and East African Community.This research found out that in the year 2008 Mumias Sugar Company, the market leader with a share of 60 per cent, adopted diversification strategy to counter effects of Regional Trade Agreements which cause cheap sugar imports. The study revealed that the increase in market share, a rise in profit and revenue and a decrease in operational costs were highly related. In conclusion the study recommends that Kenyan sugar firms should lobby the Government to zero rate domestic sugar and they should diversify into other and value added as well as conduct research into production of fast-maturing cane.
Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 2.0, University of applied sciences, Munich, course: Corporate Strategic Management, language: English, abstract: Canon's strategies have been very effective in balancing growth of market share and profitability of the company by controlling a significant share of focused niche markets in the imaging industry. Canon's strategic challenges in-volved identifying the markets in which it intended to compete and developing competitive advantages to allow the firm to balance market share and profitabil-ity growth within these markets. In the late 1960s, Canon initially adopted a business-level strategic vision of focusing on the small photocopier niche that was underserved by its major competitors using a technology that was totally different than the existing tech-nologies used by the competition. The strategic vision provided direction for Canon's strategic planning process. At the same time, the corporate planning process was flexible enough to allow Canon to recognize and exploit opportuni-ties in related markets over the long run and to adopt the corporate strategy by diversification based on the evolution of its core competencies. Over the long run, the development and application of Canon's strategy was successful and has made the company a leader in the imaging industry group. The assignment provides current data about Canon's business units with re-spect to sales revenue and market shares for the core products. Further, a SWOT analysis is done for the company and together with a industry attractiveness and competitive strengths rating of each business unit a nine-cell matrix developed. The work concludes with some general recommendations for the future strategy of Canon Inc. and some particular ones for each business unit. Finally, some general management aspects are provided by the ITM checklist.
Research Paper (undergraduate) from the year 2010 in the subject Business economics - Operations Research, grade: 1,3, University of applied sciences, Munich, language: English, abstract: Today Dell is a huge global player in the information technology (IT) industry and offers a wide product range from personal computers (PC), notebooks, monitors, printers, scanner, plasma and LCD TVs, projectors, storage and server systems. Dell provides their products and services for individual customers and businesses. Over the last years Dell had enormous grow rates and could compete their competitors. But the international competition becomes stronger today and Dell has to stand against different competitors in all business segments. Can Dell therefore continue its success story and beat its competition? This assignment tries to present an answer. In this assignment the internal and external factors which are effecting Dell's business are analyzed. Further the leadership qualities of Michael Dell and Dell's strategy will be evaluated. In addition Dell's strengths, weaknesses, opportunities, threats, the competitive environment and the financial performance will be analysed to come up with the development of a suitable strategy to help the company to improve its strengths and to beat out the competition. Dell's position in the competitive environment was evaluated and it was shown that Dell has all possibilities to beat out its competition. Dell exhibited an outstanding financial performance over the period of 1998-2006. For the future Dell should apply following strategies: continuously improvement of existing core elements to keep the competitive advantage; try other distribution channels to reach broader customer base; the development and product innovation in PC, server and storage area needs to be pushed to be competitive; Dell should intensify the strategic alliances further and should try to boost acquisition of small companies or rivals to strengthen competitive capability; expansion of the service group should be pursued and Dell should look for possibilities to optimize the two manufacturing plants in China to gain market share and revenue increase.
Research Paper (undergraduate) from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of applied sciences, Munich, language: English, abstract: HP is an international giant in the information technology industry. The company offers a wide product portfolio from personal computers (PC), notebooks, serves, storage, printers, scanners, and digital camera to IT services. The company features a phenomenal growth history and has developed from a 'garage' with a working capital of $538 in 1938 to a leading global provider with $100 billion revenue. However the global competition becomes fiercer today and HP has to face with different competitors in all business segments. Can HP continue its success story and beat the global competitors? This question will be tried to answer in the present study. In this study the internal and external environment factors effecting HP's business are analyzed. Thereby industry's economic features and competitive environment, e.g. market segments, market size and growth, trends, competition, and driving forces are studied. Moreover, the SWOT of HP and its biggest global competitors as well as financial performance of HP over the last three business years (2005 - 2007) are analyzed. The diversified business portfolio of HP is evaluated using the Nine Cell Matrix and concrete recommendations for the senior management board of HP are provided. It could be shown that despite fierce competition HP could remain its pole position in the world market. HP is worldwide No. 1 in the printing, PC, and server market and No. 2 in storage business. HP exhibited an impressive financial performance in the last 3 years. For the future HP should intensify strategic alliances and partnerships and boost the acquisition to strengthen competitive capability and to gain market share quickly. The company should follow strategies like rapid expanding into new geography markets, rapid product development and push the product innovation, penetration also in low-end market segments, expanding into online sale and business, and offering complete solution based on broad portfolio in order to meet customer needs. Moreover HP should improve its supply chain management, optimize manufacturing cost, and strengthen the effective marketing and channel partnership to boost the completive strengths.