Here's how you can increase and sustain organic revenue and profit growth...whether you're running an entire company or in your first management job.Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.Through eye-opening stories, A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:Make consumers and customers the boss, not the CEO or the management teamInnovate to grow a mature businessDevelop higher growth and higher margin businessesCreate new customers and new marketsRevitalize a business modelReach outside your own business and tap into the abundant brainpower and creativity of the world Integrate innovation into the mainstream of your managerial decision makingManage riskBecome a leader of innovationWe live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win - arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.This is a game-changing book that helps you redefine your leadership and improve your management game. 1. Language: English. Narrator: Marc Cashman. Audio sample: http://samples.audible.de/bk/bkot/001068/bk_bkot_001068_sample.mp3. Digital audiobook in aax.
Listen to this audiobook on marketing for impact endorsed by KKR (a private equity firm managing close to $130 billion in assets), Stanford University, Royal Philips, and NXP. See what influential CEOs say about the model on how to make money with marketing. What if you only have limited marketing dollars to invest? What if you have a CEO and CFO who chase you and ask for increased revenue from marketing? What if you are sick and tired of being a cost center and you want to be a profit center? It is time to cut the bullshit in your marketing and focus on the two things that really matter: your customers and running marketing programs that generate revenue for the company. By applying Cut the Bullsh*t marketing principles, you will be able to make a real impact for your company and, by doing so, impress your investors, CEO, CFO, and - most importantly - your customers! Cut the Bullsh*t Marketing is a hands-on audiobook about people-to-people marketing in business settings. The audiobook shows you how to design and run effective marketing without resorting to bullshit. In this audiobook, the authors share methods, insights, and a wide range of real examples from their broad experience in the high-tech industry to illustrate what worked (and what did not!) and what they learned along the way. The audiobook helps you gain a deep understanding of your customers, engage with your target audience in a personal way, rethink your marketing organization, and create the outlines of a Cut the Bullsh*t marketing plan. Join the Cut the Bullsh*t marketing community now! 1. Language: English. Narrator: Danny Hughes. Audio sample: http://samples.audible.de/bk/acx0/117455/bk_acx0_117455_sample.mp3. Digital audiobook in aax.
Here's how you can increase and sustain organic revenue and profit growth...whether you're running an entire company or in your first management job. Over seven recent years, Procter & Gamble tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team integrated innovation into everything P&G did and created new customers and new markets. Through eye-opening stories, A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, Lego, GE, HP, and DuPont became game-changers. Their inspiring lessons can help you learn how to:Make consumers and customers the boss, not the CEO or the management team Innovate to grow a mature business Develop higher growth and higher margin businesses Create new customers and new markets Revitalize a business model Reach outside your own business and tap into the abundant brainpower and creativity of the world Integrate innovation into the mainstream of your managerial decision making Manage risk Become a leader of innovation We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win - arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.This is a game-changing book that helps you redefine your leadership and improve your management game. 1. Language: English. Narrator: Jason Culp. Audio sample: http://samples.audible.de/bk/rand/001418/bk_rand_001418_sample.mp3. Digital audiobook in aax.
Part of the forward: In this book we won't get too much into helping you choose the right RV - that's a whole other book in itself. In this book we will, however, provide solid informational framework on how you can finance your full-time RV dream. There are several ways in which you can finance your full-time RV dream, from selling your own physical skills and abilities to what is called passive income. We will do our best to cover the majority of the options out there for you to successfully finance your full-time RV dream and live the life God has intended for you. It should be noted here in the forward that in this book there is considerable emphasis placed on utilizing the Internet as a major resource regarding how to finance your full-time RV dream. I wouldn't want you to purchase this book without understanding that first and foremost. If you're unfamiliar with the Internet, than there may be a learning curve but this is true of any new job you start - take it in stride and press on ever closer to your full-time RV dream. One other thing to consider is that, with the Internet, new opportunities are always arising to gain further streams of revenue. Though considerable emphasis is placed on utilizing the Internet as a tool to finance your full-time RV dream, we do take a balanced approach in this book. As there is no guarantee in anything in life, so we attempt to have a multilayered systematic approach in which there are multiple backups to various forms of revenue, including how you generate them. It is our belief and philosophy that to put your eggs all in one basket is fatalistic and a plan for failure. We want you to be as successful as possible and then share your testimony with us. We would love to hear from those that utilize the strategies in this book and learn how they have impacted your life and enabled you to live your full-time RV dream. God bless you. 1. Language: English. Narrator: Robert Grothe. Audio sample: http://samples.audible.de/bk/acx0/063221/bk_acx0_063221_sample.mp3. Digital audiobook in aax.
The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales. Customer Success is the first-of-its-kind resource for business leaders who need best-in-class guidance for developing a recurring revenue business. Software as a service (SaaS) businesses led the charge into the subscription economy, and this guidebook is highly relevant to leaders of those companies by providing a methodology for creating the infrastructure and teams to both renew and upsell customers. The success of SaaS companies has spread across industries, and now all types of businesses are looking to convert to a subscription or pay-as-you-go model, or at least add a like component to their existing business model. Leaders in these situations can equally benefit from the A-to-Z coverage inside, which walks you from the very beginnings of the Customer Success movement to the latest best practices and success stories. The practical chapters are rated by relevance to business type for quick reference and focused learning. Additionally, this next-level tool doesn't stop at a singular perspective but features authorial contributions from today's leading Customer Success practitioners, who share their personal insights into the realities of focusing a company on the success of its customers. Whether this is your first step into a recurring revenue business model or you need to revamp your SaaS company into the big leagues, this game-changing presentation by three industry influencers from the leading company in Customer Success gives you the understanding and solutions you're looking for, including: The 10 laws of 1. Language: English. Narrator: Tim Andres Pabon. Audio sample: http://samples.audible.de/bk/gdan/002266/bk_gdan_002266_sample.mp3. Digital audiobook in aax.
Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies in every industry. But this seismic shift isn't unique to digital start-ups and tech superstars. Digital transformation is affecting every business sector, and as investor capital, top talent, and customers shift toward network-centric organizations, the performance gap between early and late adopters is widening. So the question isn't whether your organization needs to change but when and how much. The Network Imperative is a call to action for managers and executives to embrace network-based business models. The benefits are indisputable; companies that leverage digital platforms to cocreate and share value with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers. Supported by research that covers 1,500 companies, authors Barry Libert, Megan Beck, and Jerry Wind guide leaders and investors through the 10 principles that all organizations can use to grow and profit regardless of their industry. They also share a five-step process for pivoting an organization toward a more scalable and profitable business model. The Network Imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to generate unprecedented value in a rapidly changing age. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Kevin T. Collins. Audio sample: http://samples.audible.de/bk/adbl/029371/bk_adbl_029371_sample.mp3. Digital audiobook in aax.
Are you an author or creative preparing for success? Do you want to learn to speak effectively in front of an audience? All successful creatives have to speak and present in public, whether that's at a festival, on a podcast or radio show, or as part of earning multiple streams of income. But you don’t have to be like Tony Robbins, bouncing around on stage with a booming voice and larger than life personality. You just have to be you and tell your story in your own way. In this book, I'll share everything I know as a professional speaker, author, and introvert. It includes the practicalities of speaking, as well as mindset issues like anxiety, plus the business side if you want to make speaking an income stream. You will discover: Part 1: Practicalities of SpeakingTypes of speaking, deciding on your topic, preparation, managing your energy, tips for slide packs, handouts, workbooks and more, personal presentation, giving the talk, managing people, panels, feedback and testimonials, performance tips, improving your speaking over time Part 2: Mindset Tackling anxiety, growing your confidence and authenticity Part 3: The Speaking Business How to get speaking events, running your own events, marketing, generosity and networking with others, your speaker brand, website and speaker's page, professional photos, email marketing, content marketing, social media, video, audio, how much to charge, increasing your revenue streams, financial considerations.Conclusion and Next StepsIf you want to learn how to speak effectively in front of an audience, sample or buy now. 1. Language: English. Narrator: Joanna Penn. Audio sample: http://samples.audible.de/bk/acx0/163876/bk_acx0_163876_sample.mp3. Digital audiobook in aax.
To attain and sustain success in today's dynamic business environment, it's no longer enough to be good at just one type of marketing. Expanding into additional channels - especially the Internet - will help you attract prospective customers and increase your revenue. In fact, if you're only using one channel, you're likely leaving millions of dollars on the table and in danger of losing the customers you already have.Masterson and Tribby understand the importance of multi-channel marketing. Through their combined 59 years of business experiences - working with companies such as Agora Inc. and their Early to Rise e-newsletter, as well as other distinct products - they know what it takes to increase business success and now share their invaluable insights with you. Written in a straightforward and accessible style, they offer a detailed look at 12 of today's most important marketing channels - explaining how each one works and addressing the challenges you might face should you choose to use them. These include: direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. 1. Language: English. Narrator: Walter Dixon. Audio sample: http://samples.audible.de/bk/gdan/000212/bk_gdan_000212_sample.mp3. Digital audiobook in aax.
With our nation's supply of domestic oil and gas reserves in decline, the frantic search for new supplies in previously unexplored areas means some landowners may share in sales proceeds. This short audiobook provides just enough detail that anyone not familiar with the industry can still gain a working knowledge of the process. If I suddenly find one day that I am now one of the fortunate few who have become a royalty owner, what can I expect?Yes, companies are required by law to furnish royalty owners with certain information in a prescribed format, yet pitfalls for the unwary often remain. The author worked in the oil and gas industry for more than 40 years in a variety of capacities. His specialty was in the revenue and royalty disbursement area. This short article by no means tells you everything that you may need to know concerning what it means to be a royalty owner, but it offers a concise explanation that arms the reader with at least a working knowledge of the basics. Even if you never expect to be a royalty owner, listen to it to increase your knowledge of the subject. Or, simply listen for entertainment value. 1. Language: English. Narrator: Paul Hampson. Audio sample: http://samples.audible.de/bk/acx0/008555/bk_acx0_008555_sample.mp3. Digital audiobook in aax.