In this audiobook I offer tips to other indie/independent authors who are considering publishing their eBooks with sellers such as the Amazon KDP and Nook Press (Barnes and Noble) publishing platforms. I will additionally include some information regarding my personal experiences writing for content websites (sites that publish articles in exchange for ad-revenue shares) in consideration of the fact that many indie publishers begin their writing experiences with these types of venues before advancing onward to eBook publishing. While I may at times have straightforward things to say about advantages or disadvantages involved in publishing and selling through these types of venues, I do not resort to degrading language toward those I have had less-than-positive experiences with. I will also be frank regarding sales or publishing issues I have experienced as an independent author, but since I do share much of this information from a personal perspective, there will be a few inevitable rants and raves added in from time to time. My best publishing experiences have been with Amazon, both their Kindle Direct Publishing (eBooks) and their CreateSpace (paperbacks) divisions. This doesn't mean that I don't have good things to say about other publishing platforms, because I certainly do, but the outcomes I experienced do not reflect what every independent publisher will experience with same venues or platforms. Many factors are involved in publishing success, including the genres one plans to cover (types and subjects of eBooks being published) and how one plans to promote them. At the same time, I feel there are things we can learn from fellow publisher experiences. If you're a publisher, especially of the indie type, I believe you will find my shared experiences intriguing. 1. Language: English. Narrator: Mark La Roi. Audio sample: http://samples.audible.de/bk/acx0/048098/bk_acx0_048098_sample.mp3. Digital audiobook in aax.
Product Photography is one of the most important aspect to promote the particular products and grow the revenue of the company. More people are now interested to purchased products from different online or E-commerce sites. Amazon, eBay and other sites have their own E-commerce Product Photograph Guideline. So if companies are using standardized product photography techniques, appropriate tools and equipment and have more than 6 picture per single products, they will search out more customers and sell their products promptly and increase their market share.
The purpose of this study was to analyze tourism marketing in Ethiopia with respect to major objectives including to identify significant variables/ dimensions that attracts tourists to visit Ethiopia and determine their level of satisfaction, identify most attractive tourist market segments in Ethiopia, examine the amount of revenue generated from international tourists who visited Ethiopia and Ethiopia s market share in world tourism, explore the feasibility of governments promotional strategy used to promote tourism, assess the performance of marketing intermediaries in enhancing the level of tourist s satisfaction in Ethiopia, etc. To realize this objectives a research instrument was developed for international travelers, management groups of the various sectors in tourism and host communities. Various hypothesizes were also designed, developed, and tested using appropriate inferential statistics: independent t-test, one way ANOVAs, correlation analysis, step-wise multiple regression analysis, factor analysis. The major findings of the study have various significant managerial implications for destination marketers.
Grab YOUR share of YouTube's BILLIONS of daily viewersYouTube is one of the world's most popular websites--which makes it one of the best marketing tools on the planet.Jason G. Miles, the author of Pinterest Power and Instagram Power , shows you how to get up and running on YouTube and offers best practices for using itto drive traffic to websites to increase sales. YouTube Marketing Power provides expert tips on how to design a powerful YouTube strategy.LEARN HOW TO:Make great videos--quickly and easilyBuild brand loyalty with powerful videosDrive traffic and revenue to your existing businessAdvertise on YouTubeMonetize your YouTube workThis fast-paced but highly detailed guide reveals why companies frequently fail at YouTube marketing and how you can succeed by avoiding the same mistakes.YouTube Marketing Power is the only guide you need to take full advantage of today's most powerful and inexpensive marketing tools.
Bachelor Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.1, European Business School - International University Schloß Reichartshausen Oestrich-Winkel, language: English, abstract: A topic, which is regarded as a crucial and effective tool for fashion brands, is licensing. The licensing industry has turned out to be a very profitable and high-sales generating business segment. The Licensing Industry Merchandiser's Association (LIMA) states, that the total licensing industry's market revenue accounted for more than 5,9 billion dollars in 2007. These figures, however, only include the revenue, which has been created only from licensing fees and royalties, paid as compensation to brand owners.The present sales figures for licensed products in the fashion and apparel industry underline the presence and effectiveness of this marketing tool. The entire fashion and apparel industry's sales volume for licensed products is more than 80 billion dollars. The totals sales volume of licensed products in German-speaking countries, including Germany, Austria and Switzerland, was approximately 22,4 billion Euro in 2005. This shows that more than a quarter of annual sales in the European fashion industry are generated in those countries. Due to the fact, that most of the sales were generated with products arising from brand licensing agreements, brand owners see the biggest potential for growth in brand licensing agreements. Additionally, growth expectations arise from the increasing number of contracts and market volume. The number of brand licensing contracts, which were signed in Germany, grew from 750 contracts with a market share of more than 6 billion Euro, to a current number of over 1.000 brand licensing agreements with a total market volume of over 8.5 billion Euro in licensing fees. The objective of this thesis is to analyze how brands develop and act in the fashion industry. In this context it is crucial to provide a clear overview of the fashion industry and the brand operation in this special industry. The main objective of this thesis will be the examination of how and to what extent companies and brands operating in the fashion industry use licensing. Examining the opportunities and threats arising for brands entering licensing agreements, this thesis will provide an explanation about the motivation for brands, especially in the fashion industry, to enter licensing agreements. After reading this thesis, the reader should be able to evaluate the advantages or disadvantages of licensing in the fashion industry and have a broad understanding of the importance of licensing for this industry in the past, present and future.
International Computers Ltd, or ICL, was a large British computer hardware, computer software and computer services company that operated from 1968 until 2002 when it was renamed Fujitsu Services Limited after its parent company, Fujitsu. The company's most successful product line was the ICL 2900 Series range of mainframe computers. In later years, ICL attempted to diversify its product line but the bulk of its profits always depended on the mainframe customer base. New ventures included marketing a range of powerful IBM clones made by Fujitsu, various minicomputer and personal computer ranges and (more successfully) a range of retail point-of-sale equipment and back-office software. Despite significant sales in overseas markets, ICL was always dependent on large contracts from the UK public sector. Significant customers included Post Office Ltd, the Inland Revenue, the Department for Work and Pensions and the Ministry of Defence. ICL also had a strong market share with UK local authorities and (at that time) nationalized utilities including the water, electricity, and gas boards, and the Post Office.
The proliferation of tax avoidance schemes in recent years signals the global dimensions of a problem presenting a serious challenge to the effective administration of tax laws. Tax avoidance involves unacceptable manipulation of the law to obtain a tax advantage in a manner unintended by the legislature. These transactions support wasteful behavior in which corporations enter into elaborate, circuitous transactions solely to minimize tax liability. They frustrate the ability of governments to collect sufficient revenue to provide essential public goods and services and infrastructure. Moreover, unchecked tax avoidance threatens to establish an elite class of taxpayers that can avoid obligations, while other taxpayers lacking sophisticated tax advisors are left to shoulder more than their fair share of the tax burden. Increasingly, governments have been forced to address tax avoidance through a variety of legislative responses, including general anti-avoidance rules (GAARs), targeted anti-avoidance rules (TAARs), disclosure regimes and special penalty provisions. Informal cooperation has resulted in parallel developments across borders. This volume surveys the anti-avoidance laws of more than 20 countries, including Europe, North America, Asia, and Africa. It contains an introductory chapter that surveys the similarities and differences in the anti-avoidance regimes. It contains detailed chapters surveying the moral and legal dimensions of the problem presented in each of more than 20 countries.
Indian Railways, the world's third largest network and one among the largest employers, has been contributing to the industrial, economic and social development of the country. It faced a severe financial crisis in 2001 which resulted in abnormal hike in freight rate. This coupled with lack of customer oriented services, led to giving up of its market share to roadways. However, certain measures taken to control cost and increase revenue brought IR from the acute financial crisis to a noticeable success which is technically known as 'turnaround'. The present study was undertaken in a situation where there has been a disagreement in respect of factors that contributed to turnaround. Research, being a fact finding enquiry, concentrates on identifying these factors.SR, the fifth largest zone in IR, with its lines spread over the southern states of Kerala and Tamil Nadu, stood an exception to the general phenomenon of increased surplus. So, the researcher makes an attempt to study to what extent the turnaround measures have improved the financial performance in SR. The book is a must read for academicians, administrators, beaurocrats, policy-makers and aspiring researchers.
Listen to this audiobook on marketing for impact endorsed by KKR (a private equity firm managing close to $130 billion in assets), Stanford University, Royal Philips, and NXP. See what influential CEOs say about the model on how to make money with marketing. What if you only have limited marketing dollars to invest? What if you have a CEO and CFO who chase you and ask for increased revenue from marketing? What if you are sick and tired of being a cost center and you want to be a profit center? It is time to cut the bullshit in your marketing and focus on the two things that really matter: your customers and running marketing programs that generate revenue for the company. By applying Cut the Bullsh*t marketing principles, you will be able to make a real impact for your company and, by doing so, impress your investors, CEO, CFO, and - most importantly - your customers! Cut the Bullsh*t Marketing is a hands-on audiobook about people-to-people marketing in business settings. The audiobook shows you how to design and run effective marketing without resorting to bullshit. In this audiobook, the authors share methods, insights, and a wide range of real examples from their broad experience in the high-tech industry to illustrate what worked (and what did not!) and what they learned along the way. The audiobook helps you gain a deep understanding of your customers, engage with your target audience in a personal way, rethink your marketing organization, and create the outlines of a Cut the Bullsh*t marketing plan. Join the Cut the Bullsh*t marketing community now! 1. Language: English. Narrator: Danny Hughes. Audio sample: http://samples.audible.de/bk/acx0/117455/bk_acx0_117455_sample.mp3. Digital audiobook in aax.
Over the past seven years, in a highly unstable global economy, Cisco doubled revenue, tripled profits, and quadrupled earnings per share. How? By Doing Both.When companies face key strategic decisions, they often take one path and abandon the other. They focus on innovation and new business at the expense of core businesses, or vice versa. They stress discipline and sacrifice flexibility. They focus on customers and ignore partners. And they struggle. Cisco believes there is a better way: Doing Both, which means approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other. In this book, Cisco Senior Vice President Inder Sidhu explains why doing both is today's best strategy. Then, drawing on Cisco's hard-won insights and the experiences of companies like Procter & Gamble, Whirlpool, and Harley-Davidson, Inder presents a complete blueprint for doing both in your organization, too. Win by Doing Both! 1. Language: English. Narrator: Adam Verner. Audio sample: http://samples.audible.de/bk/adbl/002368/bk_adbl_002368_sample.mp3. Digital audiobook in aax.
High Quality Content by WIKIPEDIA articles! Nikolay Aleksandrovich Alekseyev (1852 March 25 (OS 13), 1893) was the elected mayor of Moscow in 1885 1893. Alekseyev is credited with construction of the city's first sanitation system, the first pressurized water supply network reaching individual houses, a psychiatric hospital and 30 new public schools. Alekseyev reorganized the city finances, significantly increasing the share of non-tax revenue from city-owned commercial ventures, and was known for unorthodox and successful fundraising campaigns for the municipal charities. Alekseyev was a long-time sponsor of Moscow Conservatory and local musicians, during his tenure the city acquired the Tretyakov Gallery.
To attain and sustain success in today's dynamic business environment, it's no longer enough to be good at just one type of marketing. Expanding into additional channels - especially the Internet - will help you attract prospective customers and increase your revenue. In fact, if you're only using one channel, you're likely leaving millions of dollars on the table and in danger of losing the customers you already have.Masterson and Tribby understand the importance of multi-channel marketing. Through their combined 59 years of business experiences - working with companies such as Agora Inc. and their Early to Rise e-newsletter, as well as other distinct products - they know what it takes to increase business success and now share their invaluable insights with you. Written in a straightforward and accessible style, they offer a detailed look at 12 of today's most important marketing channels - explaining how each one works and addressing the challenges you might face should you choose to use them. These include: direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. 1. Language: English. Narrator: Walter Dixon. Audio sample: http://samples.audible.de/bk/gdan/000212/bk_gdan_000212_sample.mp3. Digital audiobook in aax.