You are about to learn how to market your business, online or offline, new or established, to attract qualified leads and paying customers by leveraging the full power of influencers!Making it in business is all about marketing; you may have the perfect product or service, but if the right people don’t know about it, one thing is sure: It will fail!On the flip side, you may have a "normal" or "boring" business, product, or service, but if you market it right, you could make a fortune. Just think of something as boring as neck pillows. Marketing is the reason the same neck pillow or any other product, sold by different people using different marketing strategies, will have wildly different revenue amounts.I know you know all this.I also know that you understand that not all marketing strategies will work for different products or businesses.But you’ve heard about influencer marketing - the many good things such as the fact that it yields far more returns on investment than paid ads, email marketing, and organic marketing, and the fact that it can transform your business literally overnight!Think about it....Just one tweet, pin, share, or post from the right person can literally change your business, from struggling to get sales to having more orders than you can manage.The reason you are reading this is perhaps because you want to know:How to find the right influencer for your business, product, or serviceWhat factors you should consider to narrow down on an influencerWhere you should look for the right influencerHow to measure influencer’s performanceHow to determine what’s fair pricingHow to make it sustainableLucky for you, this audiobook covers all that and much more!In it, you will learn:How to brand yourself so that you can leverage the full power of influencers 1. Language: English. Narrator: Lucas Johnson. Audio sample: http://samples.audible.de/bk/acx0/170520/bk_acx0_170520_sample.mp3. Digital audiobook in aax.
In the airline industry, the formation of highly integrated strategic alliances started during the 1990’s. Thereby, Star Alliance became the first global player when passenger airlines faced deregulation, and wanted to support their growth and expansion in international markets. For cargo companies, this type of integration came around later, namely in the beginning of 2000. As a result of the increased co-operation, major alliances were formed with the launch of SkyTeam Cargo and WOW. In the dawn of the new century, these alliances should lay the cornerstone for the achievement of a long term success through synergy effects, and higher competitiveness in terms of the individual and the group. A decade later, WOW and SkyTeam Cargo have evolved in different directions but, not all members or ex-members are pleased about the results. Strategic alliances in air transport have been studied widely but, most of the recent publications only cover the passenger side in this business. There are a lot of information and statements about the benefits that alliances can bring to its members. But, the review of the literature shows that research is very sparse when it comes down to the evaluation of the actual impact of alliance integration on air cargo carriers’ standing. The objective of this book is to analyze and interpret the impact of a strategic alliance on cargo airlines’ revenue-tonne-kilometres key figures (provided by Airline Business 1998-2010), and market share developments. The author’s aim is on the one hand, to answer the question if air cargo operators did profit from alliance integration, and on the other hand, to give the reasons for this development. Besides, the book gives an overview about the market’s environment, the characteristics of air freight, and the history of WOW and SkyTeam Cargo. Further, the additional questions are discussed in detail: • How did carriers react to the challenges and opportunities in the market? • What are the main benefits or disadvantages for alliance members?• What major challenges do (prospective) members face in an alliance?• What are the core arrangements and prerequisites for alliance integration?• Is there a common success, are there stability factors and why do alliances fail?• What alternatives are there to alliance formation
To attain and sustain success in today's dynamic business environment, it's no longer enough to be good at just one type of marketing. Expanding into additional channels - especially the Internet - will help you attract prospective customers and increase your revenue. In fact, if you're only using one channel, you're likely leaving millions of dollars on the table and in danger of losing the customers you already have.Masterson and Tribby understand the importance of multi-channel marketing. Through their combined 59 years of business experiences - working with companies such as Agora Inc. and their Early to Rise e-newsletter, as well as other distinct products - they know what it takes to increase business success and now share their invaluable insights with you. Written in a straightforward and accessible style, they offer a detailed look at 12 of today's most important marketing channels - explaining how each one works and addressing the challenges you might face should you choose to use them. These include: direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. 1. Language: English. Narrator: Walter Dixon. Audio sample: http://samples.audible.de/bk/gdan/000212/bk_gdan_000212_sample.mp3. Digital audiobook in aax.
Wildlife is unique among natural resources that is owned by the public and administered by government. Much has been said and seen in the media about human-wildlife conflicts and evidenced by public demonstration in small scale agricultural environments. This book is a testimony of conflicts in Mbuvori sub location of Embu District, Kenya which explains the extent and types of damage caused by elephants that are the major crop pests in the area. The truth is that the perpetuated human wildlife conflicts have far reaching implications to the lives of the community. The very sad fact is that the community does not derive much benefits from revenue collected from wildlife. A major setback to the conservation and sustainable utilization of the nature resource. The study provides baseline information on impacts of elephants on crop production in the small scale farming systems in Mbuvori sub location. The information is useful to planners and policy makers for areas that are adjacent to conservation areas in designing effective methods of controlling the raiding elephants. There is need to share benefits arising from wildlife with communities.
Over the past seven years, in a highly unstable global economy, Cisco doubled revenue, tripled profits, and quadrupled earnings per share. How? By Doing Both.When companies face key strategic decisions, they often take one path and abandon the other. They focus on innovation and new business at the expense of core businesses, or vice versa. They stress discipline and sacrifice flexibility. They focus on customers and ignore partners. And they struggle. Cisco believes there is a better way: Doing Both, which means approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other. In this book, Cisco Senior Vice President Inder Sidhu explains why doing both is today's best strategy. Then, drawing on Cisco's hard-won insights and the experiences of companies like Procter & Gamble, Whirlpool, and Harley-Davidson, Inder presents a complete blueprint for doing both in your organization, too. Win by Doing Both! 1. Language: English. Narrator: Adam Verner. Audio sample: http://samples.audible.de/bk/adbl/002368/bk_adbl_002368_sample.mp3. Digital audiobook in aax.
International Computers Ltd, or ICL, was a large British computer hardware, computer software and computer services company that operated from 1968 until 2002 when it was renamed Fujitsu Services Limited after its parent company, Fujitsu. The company's most successful product line was the ICL 2900 Series range of mainframe computers. In later years, ICL attempted to diversify its product line but the bulk of its profits always depended on the mainframe customer base. New ventures included marketing a range of powerful IBM clones made by Fujitsu, various minicomputer and personal computer ranges and (more successfully) a range of retail point-of-sale equipment and back-office software. Despite significant sales in overseas markets, ICL was always dependent on large contracts from the UK public sector. Significant customers included Post Office Ltd, the Inland Revenue, the Department for Work and Pensions and the Ministry of Defence. ICL also had a strong market share with UK local authorities and (at that time) nationalized utilities including the water, electricity, and gas boards, and the Post Office.
Whether you want to make an extra $100 a month or an extra $10,000, the high-level process is the same: Someone has to buy what you're selling. The money has to come from somewhere, right? (Hint: it comes from customers.) Sadly, there's an epidemic going around. The reason most entrepreneurs, wantpreneurs, and side hustlers fail is a lack of customers. If you've ever failed in your own efforts to start a business or earn money on the side, I'm guessing that was the root cause. On top of that, you're in a constant battle of not having enough hours in the day and you don't know where to focus your limited time, energy, and money. That's the bad news. The good news is you have more opportunity today to earn income in your spare time than ever before. And you don't need a killer new business idea or millions of dollars in startup capital to do it. The good news is there isn't a shortage of customers. They're out there! This book will share specifics on how to increase your earning power - on your own time, on your own terms, and without getting another job. We'll look at real-life examples of people just like you making it happen. I'm going to arm you with dozens of income-generating ideas that don't require a ton of time or money to get started. And spoiler alert: there are no get-rich-quick schemes inside. Instead, you'll learn proven strategies for tapping into the growing peer-to-peer economy to supplement your income, diversify your revenue sources, and reduce your reliance on your day job for your livelihood. Go where the cash is already flowing. Buy Buttons focuses on marketplaces that already exist, where you can put your expertise, time, and assets up for sale or rent. There are hundreds of platforms that you can add your buy buttons to. Ready? Let's get started! 1. Language: English. Narrator: Nick Loper. Audio sample: http://samples.audible.de/bk/acx0/073587/bk_acx0_073587_sample.mp3. Digital audiobook in aax.
The Bear Stearns Companies, Inc. (former New York Stock Exchange ticker symbol BSC) based in New York City, is a global investment bank and securities trading and brokerage firm owned by JPMorgan Chase. The main business areas, based on 2006 net revenue distributions, were capital markets (equities, fixed income, investment banking, just under 80%), wealth management (under 10%) and global clearing services (12%). Bear Stearns pioneered the securitization and asset-backed securities markets, and as investor losses mounted in those markets in 2006 and 2007, the company actually increased its exposure, especially the mortgage-backed assets that were central to the subprime mortgage crisis. In March 2008, the Federal Reserve Bank of New York provided an emergency loan to try to avert a sudden collapse of the company. The company could not be saved, however, and was sold to JPMorgan Chase for as low as ten dollars per share, a price far below the 52-week high of $133.20 per share, traded before the crisis, although not as low as the two dollars per share originally agreed upon by Bear Stearns and JP Morgan Chase.
This book is an assessment of the relationship between the fiscal responsibilities of the three tiers of government and revenue allocation formula in Nigeria. Both primary and secondary data have been utilized. Statistics and tables were obtained from National Bureau of statistics, Ministry of information, reports of past Revenue Allocation Committees and questionnaires were used as sources of primary and secondary data. The study found that, the derivation principle recommended by most of the committees only excavated unequal development among the tiers of government, while the fiscal responsibility of the states have a proportionally and adequate relationship with their share of revenue allocation. That the study recommended among others, that the choice a particular principle for revenue sharing should be dictated by the exigencies of the time, and that, revenue allocation to the local governments should be increased to enable them perform their functions effectively and efficiently. There is need to have a well conducted national census in order to have reliable data for revenue allocation in the country.
This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field. The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more.
Financial management has immense potential to affect the profitability of the enterprise. This potential is immersed in both the aspects of financial management, be it mobilization of funds or deployment of funds.These aspects naturally involve several variables such as equity share capital, share premium, reserves , debenture and other long term liabilities, current liabilities including creditors, bank advances, provisions and other current liabilities, fixed assets, investments, current assets including debtors, cash & marketable securities, inventories, advances made, deferred revenue expenditures etc.Multiplicity of these variables and the varying degree of influence they exert on the profitability of the enterprise make the task of finance managers extremely difficult. They simply cannot concentrate on all the variables. They have to master the art and science of ascertaining the important variables exerting substantial influence on the profitability. This book provides considerable help in putting up a step forward in acquiring the skill to ascertain important variables affecting the profitability of the enterprise.
From a cutting-edge cultural commentator, a bold and brilliant challenge to cherished notions of the Internet as the great leveler of our ageThe Internet has been hailed as an unprecedented democratizing force, a place where everyone can be heard and all can participate equally. But how true is this claim? In a seminal dismantling of techno-utopian visions, The People’s Platform argues that for all that we “tweet” and “like” and “share,” the Internet in fact reflects and amplifies real-world inequities at least as much as it ameliorates them. Online, just as off-line, attention and influence largely accrue to those who already have plenty of both.What we have seen so far, Astra Taylor says, has been not a revolution but a rearrangement. Although Silicon Valley tycoons have eclipsed Hollywood moguls, a handful of giants like Amazon, Apple, Google, and Facebook remain the gatekeepers. And the worst habits of the old media model—the pressure to seek easy celebrity, to be quick and sensational above all—have proliferated online, where “aggregating” the work of others is the surest way to attract eyeballs and ad revenue. When culture is “free,” creative work has diminishing value and advertising fuels the system. The new order looks suspiciously like the old one.We can do better, Taylor insists. The online world does offer a unique opportunity, but a democratic culture that supports diverse voices and work of lasting value will not spring up from technology alone. If we want the Internet to truly be a people’s platform, we will have to make it so.